"Creative company Canva ended 2025 on a high note with a 20% increase in monthly active users, growth that was partially propelled by adoption of its AI tools. Canva had more than 265 million monthly active users and over 31 million paid users in 2025, according to the company. That user base helped push its annual recurring revenue to $4 billion by the end of year, Canva co-founder and COO Cliff Obrecht told TechCrunch on the sidelines of Web Summit Qatar."
"The company debuted a tool that lets users create mini apps and websites using AI last year. Obrecht noted the tool has more than 10 million monthly active users now. It's been successful enough that the company is thinking about putting AI at the center and acting like a "design agency in your pocket," Obrecht said. That shift to AI comes as Canva faces competition from the likes of Adobe, Freepik, and Apple."
Canva finished 2025 with more than 265 million monthly active users and over 31 million paid users, pushing annual recurring revenue to $4 billion. Monthly active users rose 20% year-over-year, with AI tool adoption contributing significantly to engagement. The company’s B2B segment for organizations with more than 25 seats doubled, reaching $500 million in ARR. International expansion continued alongside concentrated North American revenue, and lower-priced subscriptions were introduced in markets like Pakistan, Uruguay, Morocco, and Jamaica. AI features include a mini-apps and websites tool with over 10 million monthly users and integrations producing 26 million Canva–ChatGPT conversations by October 2025.
Read at TechCrunch
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