Gen Z may not be the AI-native generation, but it's certainly the AI-pioneering one. From studying to shopping, LLMs and other AI-powered tools have transformed how young people navigate the digital (and real) world, and the changes keep emerging. As the Digital 2026: Global Overview Report shows, Gen Z navigates the digital world like no other generation that came before it. Here are three big takeaways from this industry-leading report that every PR professional needs to have a competitive advantage in the AI age.
The contract has a total ceiling value of up to $89 million and will ultimately provide the department - which has more than 50,000 employees across the country - access to Google Workspace's cloud-native apps like Gmail, Google Drive, Google Docs, Google Meet and more, as well as popular AI tools Gemini and NotebookLM. Google declined to comment for this story and the Transportation Department was unable to comment due to the government shutdown.
Claude feels like a genie to me. With its Artifacts feature I can turn any idea I have into an interactive application, visualization, or graphic. Yesterday I created a Flashcard maker and a breathing app. No coding. Just a short AI chat conversation. No complexity. I dream up an idea, and Claude makes it instantly real. I iterate with chat to make it better. Read on for a guide to making the most of Artifacts with examples and ideas you can build yourself.
smaller businesses that aren't working with full-service agencies, reports. Rose insists that WPP's creative and strategic talent will always "be at the heart" of its success, per Reuters, but as technology evolves, more tools need to be put directly in the hands of advertisers. Now, users of WPP Open Pro can generate channel-specific ads almost instantly and push them into WPP's Open Media Studio to activate.
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground. If I had to rebuild my business from scratch today, I'd lean heavily into AI tools to make the process faster, smarter, and more efficient than ever before.
Now, a few months in, Julie's starting to get momentum. But the business is already evolving from what she originally had in mind. September 26, 2025: We're not what you think we are... I met a lovely industry legend today for a chat, and after I took him through our schtick he said, "I would never have thought you were all this from your LinkedIn and diary posts and things." And he's obviously right.
You don't have to become someone else or learn complex systems. Look at what people already ask you about. Those questions hold your first income stream. I've made money online through digital products, affiliate revenue, voice note coaching, and AI tools. Each method started with someone asking "how do you do that?" The old model of trading time for money limits your growth.
You know you've got a great idea when it could double as an unforgettable headline. My team has long applied this "headline test" to make sure concepts stand strong on their own. The question is simple: Can you distill your creative notions into a compelling five-to-seven-word headline? If yes, you've got something that not only resonates but sticks. Traditionally, this was an internal exercise.
If Michael Scott's 'vision board' from 'The Office' taught us anything, it's that scribbling, 'You miss 100% of the shots you don't take - Wayne Gretzky - Michael Scott' on a whiteboard isn't exactly a strategy. It's iconic, sure, but not the kind of plan that keeps your goals moving forward. A GPT vision board tool is the answer. Imagine if, instead of hockey quotes and improv flyers, The Office's protagonist had a board that showed real milestones, next steps, and the bigger picture.
Your boss in the corner office may be telling you to use AI - but are they using it the same way you do? Business Insider spoke to seven executives about how they use AI in their professional lives. While some said they use it to polish their communication, others said they find it helpful for improving their public speaking or navigating challenging conversations.
LinkedIn is running a pilot program curating a set of AI tools designed to help professionals across categories like Development/Coding, Design/Marketing, and Career Coaching. Each tool comes from a verified company, and users can tap on the listing to explore dedicated product pages and better understand each tool's capabilities. Notable tools include LinkedIn's own solutions such as Microsoft Copilot and LinkedIn Interview Prep, as well as Canva, Squarespace, Descript, and Lovable.
I would start by thinking about taking scheduled naps and where possible. Also, if you can get a lot of your stuff done whilst your child is at school or nursery that will help, but make sure to use that time to rest if you can too. Try to work in bursts and think about when you feel most energetic. Don't apply too much pressure but I would also try and plan content in advance when you have these bursts of energy.
Roblox Moments is in beta now, and consists of short videos up to 30 seconds in a vertical format that'll be familiar to anyone who uses TikTok or Instagram Reels. The difference with Roblox Moments is that the videos are taken directly within various Roblox experiences--what the platform calls the user-created games and apps that live on the platform. When scrolling through Moments, users will be able to go directly to the featured experiences from the video feed.
In particular, products that allow people to describe what they want, and it creates it for them. That obviously sounds great. And it is. But it can also be bad. Trash in, trash out. There's a billion articles and opinions about this, so I won't add another. But I will talk for 3 minutes about how I used one of these products, Lovable, to create another one of my stupid ideas.
Marketers expect AI tools that enhance conversion rates or lower customer acquisition costs, rather than just theoretical insights. $64 to $72 billion is expected in 2025 capex, emphasizing the need for practical financial returns.
