"Advertisements are coming to ChatGPT. The world's most popular chatbot will soon serve up advertisements influenced by its conversations with users. OpenAI says it will not sell user data to advertisers and that conversations will be kept private, but the decision reorients the financial incentives of one of the most widely used products in artificial intelligence."
"Advertisements are coming to ChatGPT. The world's most popular chatbot will soon serve up advertisements influenced by its conversations with users. OpenAI says it will not sell user data to advertisers and that conversations will be kept private, but the decision reorients the financial incentives of one of the most widely used products in artificial intelligence. Here & Now's Indira Lakshmanan discusses with , chief technology correspondent at Axios. This segment aired on January 19, 2026."
ChatGPT will begin displaying advertisements influenced by users' conversations. OpenAI asserts it will not sell user data to advertisers and that conversations will be kept private. The introduction of ads reorients the product's financial incentives toward advertising revenue for one of the most widely used artificial intelligence tools. Advertisements tailored by conversational signals will change how content and recommendations are delivered within the chatbot interface. The change was presented in a media segment involving Indira Lakshmanan and a chief technology correspondent at Axios. The announcement date was January 19, 2026. The move combines privacy assurances with a new ad-supported monetization approach.
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