"During the trial, adverts will appear at the top of the interface after a user submits a prompt. For example, someone asking ChatGPT for travel recommendations in Mexico may see holiday-related adverts displayed as banner-style placements. OpenAI stressed that the adverts will not influence ChatGPT's answers and that conversation data will not be shared with advertisers. The company said it was exploring advertising "so more people can benefit from our tools with fewer usage limits", signalling that ads could help subsidise wider access to the platform."
""OpenAI has seen enormous growth in users, but it continues to burn investor cash and is not yet a profit-making entity," he said. "To turn that around, it needs revenue sources beyond subscriptions. For many software businesses, advertising is a proven and reliable model.""
OpenAI will trial advertising in ChatGPT in the United States, displaying adverts to some free users and in a new lower-cost ChatGPT Go tier priced at $8 per month. Ads will appear at the top of the interface after a user submits a prompt, with banner-style placements tailored to queries such as travel recommendations. OpenAI said adverts will not influence ChatGPT's answers and that conversation data will not be shared with advertisers. The company framed advertising as a way to subsidise wider access amid mounting losses, reporting about $8bn lost in the first half of 2025 and low subscription conversion.
Read at Business Matters
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