"OpenAI's decision to introduce advertisements inside ChatGPT for free users and its new $8 "Go" tier is already shaping up to be one of the most consequential pivots in generative AI's short history. It's not a simple business tweak. It's a reframing of where digital intent, attention, and commercial influence intersect in an age where conversations increasingly replace search bars."
"Yet, this moment will be remembered not as the day ads arrived in ChatGPT, but as the day two decades of assumptions about search and digital advertising broke open. Read that again: ads won't sit beside or above a list of links, as they do on Google. They will appear inside the conversational flow, at the moment a user has just received a helpful answer."
"For years, OpenAI developed ChatGPT as an ad-free oasis in a web saturated with promotions, pop-ups, and sponsored results. Now it's embracing the oldest monetization strategy on the internet: advertising. The company insists ads will be clearly labeled, won't influence AI responses, and won't depend on selling individual user data. Ads will appear below answers when relevant, and paid tiers like Plus, Pro, Business, and Enterprise remain ad-free."
OpenAI plans to begin testing labeled advertisements inside ChatGPT for adult users in the United States on the Free tier and the new $8 ChatGPT Go tier. Paid tiers including Plus, Pro, Business, and Enterprise will not see ads. OpenAI states that ads will be separate from AI answers, will not change how responses are generated, and will not rely on selling individual conversation data. Users can control personalization settings and ads will be excluded from sensitive topics. Ads will appear below relevant answers, shifting how commercial intent enters conversational search.
Read at TNW | Artificial-Intelligence
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