#conversational-search

#conversational-search

This launch of a Redfin app in ChatGPT is our way of making home search easier and better as more people use AI platforms to get important information, Ariel Dos Santos, Redfin's senior vice president of product and design, said in a statement. We believe this additional entry point into our listings and data will make home searchers' lives easier, and the experience aligns with our goal of making home search less about filters and more conversational.

We relied on search filters to define queries for years, but people share more about their preferences when it's a conversation. According to Redfin, early testing shows that users of the new system view nearly twice as many listings as those using standard search tools. They were also 47% more likely to request home tours or other services. When you're buying a home, the options can be overwhelming, said Abhishek Singh, a homebuyer who tested the feature.

Before artificial intelligence had its big breakout, chatbots were those weird messaging tools that sat in the bottom corner of websites, rarely solving your problems and likely causing you more stress by blocking you from talking to a real person. But now, AI chatbots like have created a whole new category: It's search, but with conversation. You can use an AI chatbot as a thought partner, a research aid or a Google alternative for anything you want to know.

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google's AI Overviews are transforming how information is discovered and consumed - reshaping the pathways between brands and buyers. For B2B marketers, this moment brings both complexity and opportunity. The familiar playbook that once guided prospects through a predictable journey is being rewritten in real time.

Google Search is bringing its AI Mode feature - its AI-powered search experience - to Spanish-speaking users, the company announced on Tuesday. This expansion will introduce Google's conversational search interface to a broader market, allowing users to ask questions using natural language queries, engage in back-and-forth conversations, upload images, dig deeper on complex topics, and more. The Spanish-language rollout comes on the heels of Google's major AI Mode expansion in August, when the company released the feature to 180 more countries worldwide.