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"OpenAI is poised to introduce advertisements for users of its free ChatGPT service, signalling a major shift in its approach to monetization. The artificial intelligence firm announced on Friday that while ads are not yet live, testing will begin in the coming weeks. This initiative marks the San Francisco-based company's latest effort to generate revenue from ChatGPT's extensive user base, which numbers over 800 million, with most currently accessing it without cost. Despite its $500 billion valuation, the startup has been operating at a loss and is actively exploring ways to achieve profitability."
OpenAI plans to introduce advertisements for users of its free ChatGPT service and will begin testing in the coming weeks. The ads will appear at the bottom of ChatGPT answers when a relevant sponsored product or service aligns with the user's conversation. The initiative targets ChatGPT's more than 800 million mostly free users as a revenue stream to help the company pursue profitability. The firm holds an approximate $500 billion valuation but has been operating at a loss and is actively exploring monetization strategies beyond current offerings.
Read at The Independent
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