"OpenAI says it will soon start showing advertisements to ChatGPT users who aren't paying for a premium version of the chatbot. The artificial intelligence company said Friday it hasn't yet rolled out ads but will start testing them in the coming weeks. It's the latest effort by the San Francisco-based company to make money from ChatGPT's more than 800 million users, most of whom get it for free."
"But introducing personalized ads starts OpenAI "down a risky path" previously taken by social media companies, said Miranda Bogen of the Center for Democracy and Technology. "People are using chatbots for all sorts of reasons, including as companions and advisors," said Bogen, director of CDT's AI Governance Lab. "There's a lot at stake when that tool tries to exploit users' trust to hawk advertisers' goods.""
ChatGPT will begin showing advertisements to non-paying users, with testing to start in coming weeks. Digital ads will appear at the bottom of answers when there is a relevant sponsored product or service related to the conversation. Ads will be clearly labeled and separated from the organic answer, and will not influence the chatbot's responses. OpenAI seeks additional revenue to support operations and offset losses despite high valuation. Competitors like Google and Meta already integrate ads into AI features. Privacy and trust concerns arise because personalized ads could exploit user trust, particularly given chatbots' roles as companions and advisors.
Read at Newsday
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