Many companies that rapidly adopted AI are now spending significant amounts to fix the technology's errors through human workers. Writers and coders skilled in correcting these mistakes are finding lucrative opportunities. Sarah Skidd, a product marketing manager, experienced firsthand the shortcomings of AI-generated content, which required a complete overhaul. Sophie Warner, from a digital marketing agency, noted a shift in client inquiries, with many now consulting ChatGPT before reaching out for assistance with AI-related issues, underscoring an unexpected impact of the AI pivot.
Sarah Skidd, an American product marketing manager, emphasized that the AI-generated writing was "very basic" and uninteresting, leading her to spend 20 hours redoing the copy completely.
Sophie Warner, co-owner of Create Designs, noted that clients now approach her agency primarily for help with issues stemming from AI mistakes rather than typical inquiries about website functionality.
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