#digital-marketing

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#ai
Marketing tech
fromThe Drum
4 hours ago

Google I/O 2025: AI rewrites the rules of modern marketing

Google is integrating AI into search and advertising, fundamentally changing how users interact with content.
Marketing tech
fromPC Gamer
1 week ago

YouTube's top brains crack making its ads even worse: Using AI to insert commercials at moments you're 'most engaged' with its videos

YouTube's new ad placement feature may disrupt viewer experience by targeting engaging content moments with ads.
Marketing tech
fromSearch Engine Roundtable
1 week ago

Video: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

Google is reconsidering its search strategy in response to large language models (LLMs) and AI developments.
Several new features are under testing, including Discussions and a Shuffle button in Google Search.
Marketing tech
fromThe Drum
4 hours ago

Google I/O 2025: AI rewrites the rules of modern marketing

Google is integrating AI into search and advertising, fundamentally changing how users interact with content.
Artificial intelligence
fromExchangewire
3 days ago

How AI is Changing the Ad Tech Industry Beyond Just Automation

AI is revolutionizing the ad tech sector by enhancing hyper-personalization and improving advertising outcomes while maintaining user privacy.
Marketing tech
fromPC Gamer
1 week ago

YouTube's top brains crack making its ads even worse: Using AI to insert commercials at moments you're 'most engaged' with its videos

YouTube's new ad placement feature may disrupt viewer experience by targeting engaging content moments with ads.
Marketing tech
fromSearch Engine Roundtable
1 week ago

Video: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

Google is reconsidering its search strategy in response to large language models (LLMs) and AI developments.
Several new features are under testing, including Discussions and a Shuffle button in Google Search.
#ai-overviews
Marketing tech
fromForbes
1 week ago

How To Get The C-Suite Together For An Integrated Marketing Strategy

AI Overviews enhance brand visibility despite lower clickthrough rates, requiring marketers to adapt their SEO strategies.
fromDigiday
1 week ago
Marketing tech

After a year of Google's AI Overviews, marketers consider tweaking their paid search strategies

Marketing tech
fromForbes
1 week ago

How To Get The C-Suite Together For An Integrated Marketing Strategy

AI Overviews enhance brand visibility despite lower clickthrough rates, requiring marketers to adapt their SEO strategies.
fromDigiday
1 week ago
Marketing tech

After a year of Google's AI Overviews, marketers consider tweaking their paid search strategies

Artificial intelligence
fromForbes
11 hours ago

The Future Of Business: Is It Time To Embrace AI Agents?

Integrating AI agents into business strategies is crucial for future growth and efficiency.
AI agents can automate simple tasks, allowing employees to focus on complex issues.
#email-marketing
fromEntrepreneur
1 week ago
Online marketing

Turn Your Emails into Trust-Building, Revenue-Driving Machines - Without Ever Touching The Spam Folder | Entrepreneur

fromMarTech
1 week ago
Marketing tech

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

fromAWeber
1 day ago
Social media marketing

How to Start a Newsletter: A Step-by-Step Guide for Beginners

fromAWeber
1 day ago
Marketing tech

What Are Lead Magnets? Types, Strategies, and the Best Examples

fromEntrepreneur
1 week ago
Online marketing

Turn Your Emails into Trust-Building, Revenue-Driving Machines - Without Ever Touching The Spam Folder | Entrepreneur

fromMarTech
1 week ago
Marketing tech

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

fromAWeber
1 day ago
Social media marketing

How to Start a Newsletter: A Step-by-Step Guide for Beginners

fromAWeber
1 day ago
Marketing tech

What Are Lead Magnets? Types, Strategies, and the Best Examples

Marketing tech
fromExchangewire
16 hours ago

The Stack: Innovation and Accountability

Tensions rise between innovation and accountability in the tech sector, highlighted by regulatory scrutiny on TikTok amid competitive digital advancements.
#google
fromForbes
1 day ago
Marketing tech

Breaking Up Is Hard To Do: Questions on Unpredicted Results From Recent Ad-Tech Court Decisions

Marketing tech
fromForbes
1 day ago

Breaking Up Is Hard To Do: Questions on Unpredicted Results From Recent Ad-Tech Court Decisions

Businesses need to find the right balance between consumer and client demands.
Changing market dynamics challenge traditional views of competition in the digital space.
#content-creation
Marketing tech
fromPCWorld
1 week ago

YouTube wants to place ads at the 'most exciting' moments of its videos

YouTube's 'Peak Points' feature allows ads to be placed at key moments in videos to enhance viewer engagement.
fromEntrepreneur
1 week ago
Marketing tech

How Smart Entrepreneurs Write Press Releases That Actually Drive Growth in 2025 | Entrepreneur

fromPR Daily
1 day ago
Artificial intelligence

How Nickelodeon uses AI to supercharge video production - PR Daily

Marketing tech
fromPCWorld
1 week ago

YouTube wants to place ads at the 'most exciting' moments of its videos

YouTube's 'Peak Points' feature allows ads to be placed at key moments in videos to enhance viewer engagement.
fromEntrepreneur
1 week ago
Marketing tech

How Smart Entrepreneurs Write Press Releases That Actually Drive Growth in 2025 | Entrepreneur

fromPR Daily
1 day ago
Artificial intelligence

How Nickelodeon uses AI to supercharge video production - PR Daily

#influencer-marketing
fromAdweek
1 day ago
Marketing tech

The Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality

Marketing tech
fromAdweek
1 day ago

The Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality

Immersive technology is reshaping digital marketing through enhanced customer experiences and higher conversion rates.
Marketing tech
fromMiami Herald
3 days ago

How creators influence every stage of the customer journey

Influencers significantly impact all stages of the customer journey, enhancing visibility and brand loyalty beyond mere transactions.
#google-ads
#social-media
Social media marketing
fromForbes
1 week ago

The New Digital Marketing Playbook's 7 Major Trends

Digital branding focuses on trust, community, and adaptability rather than just budget and followers.
Authenticity and transparency are crucial for connecting with today's consumers.
Social media marketing
fromDigiday
1 week ago

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.
fromEntrepreneur
1 day ago
Social media marketing

How Brands Can Master Bluesky and Capitalize on Its Growing Audience | Entrepreneur

fromAcast
2 months ago
Marketing tech

Understanding the Audience and Other Keys to Effective Marketing with Jennifer Radke | Marketing Expedition Podcast | Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Social media marketing
fromForbes
1 week ago

The New Digital Marketing Playbook's 7 Major Trends

Digital branding focuses on trust, community, and adaptability rather than just budget and followers.
Authenticity and transparency are crucial for connecting with today's consumers.
Social media marketing
fromDigiday
1 week ago

The state of social media marketing for publishers | Trends and tactics shaping paid social

Publishers increasingly rely on paid social media to overcome declining organic reach and fragmented platforms.
fromEntrepreneur
1 day ago
Social media marketing

How Brands Can Master Bluesky and Capitalize on Its Growing Audience | Entrepreneur

fromAcast
2 months ago
Marketing tech

Understanding the Audience and Other Keys to Effective Marketing with Jennifer Radke | Marketing Expedition Podcast | Marketing Expedition Podcast with Rhea Allen, Peppershock Media

#business-growth
#generative-ai
Marketing tech
fromDigiday
1 day ago

'We're seeing an immense uplift in the scale': How generative AI is fueling the next wave of ad tech fraud

Generative AI is being exploited by fraudsters to hijack ad revenues and mimic trusted publishers, complicating the ad tech landscape.
fromThe Drum
4 days ago
Marketing tech

Gen AI creative is just about to change the face of out of home advertising

Marketing tech
fromDigiday
1 day ago

'We're seeing an immense uplift in the scale': How generative AI is fueling the next wave of ad tech fraud

Generative AI is being exploited by fraudsters to hijack ad revenues and mimic trusted publishers, complicating the ad tech landscape.
fromThe Drum
4 days ago
Marketing tech

Gen AI creative is just about to change the face of out of home advertising

#seo
Marketing tech
fromBusiness Matters
1 week ago

SEO audits that actually work: beyond checklists and into business results

Most SEO audits lack actionable insights and focus too much on technical factors rather than user intent and brand perception.
fromSLR Lounge
1 week ago
Social media marketing

Writing for Pinterest: How to Craft Descriptions That Drive Traffic to Your Photography Site

Marketing tech
fromBusiness Matters
1 week ago

SEO audits that actually work: beyond checklists and into business results

Most SEO audits lack actionable insights and focus too much on technical factors rather than user intent and brand perception.
fromSLR Lounge
1 week ago
Social media marketing

Writing for Pinterest: How to Craft Descriptions That Drive Traffic to Your Photography Site

fromHackernoon
3 years ago

Meet Areeb Innovations, Member of HackerNoon's Momentum 10 in Islamabad, Pakistan | HackerNoon

Our team is young, adaptive, and relentless. We bring diverse talents—all united by a common goal: helping startups grow.
Growth hacking
fromExchangewire
2 days ago

Half of High-Income Players Positive About Ads in Mobile Games

"The study highlights that affluent mobile gamers are not just a lucrative audience; they’re also highly engaged and accessible throughout their day, making them an optimal target for advertisers."
Marketing tech
#e-commerce
Marketing tech
fromSilicon Canals
3 days ago

Build in Amsterdam acquired by Front Row

Front Row acquired Build in Amsterdam to enhance its end-to-end e-commerce services and reduce fragmentation in the direct-to-consumer market.
fromWWD
1 week ago
Marketing tech

Front Row Acquires Shopify Partner Agency, Build in Amsterdam

Marketing tech
fromSilicon Canals
3 days ago

Build in Amsterdam acquired by Front Row

Front Row acquired Build in Amsterdam to enhance its end-to-end e-commerce services and reduce fragmentation in the direct-to-consumer market.
fromWWD
1 week ago
Marketing tech

Front Row Acquires Shopify Partner Agency, Build in Amsterdam

#artificial-intelligence
Marketing tech
fromForbes
3 days ago

The AI Search Boom: Shifting From SEO To AI Optimization

AIO represents the evolution of SEO, focusing on how AI interprets information rather than merely ranking websites.
#programmatic-advertising
Marketing tech
fromForbes
3 days ago

Why Quality Over Quantity Is Reshaping Programmatic Advertising

Curation is changing the power dynamics in programmatic advertising, shifting value from DSPs to publishers.
fromExchangewire
4 days ago
Marketing tech

Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth

Marketing tech
fromForbes
3 days ago

Why Quality Over Quantity Is Reshaping Programmatic Advertising

Curation is changing the power dynamics in programmatic advertising, shifting value from DSPs to publishers.
fromExchangewire
4 days ago
Marketing tech

Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth

fromDigiday
3 days ago

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

"The closure of Microsoft Advertising's demand-side platform signifies a shift toward AI-driven advertising, suggesting a new dynamic between Big Tech and independent firms."
Marketing tech
Marketing tech
fromExchangewire
4 days ago

Spyrosoft Group Launches New Ad Tech & Martech Development Company

Spyrosoft Group has launched Spyrosoft Ad tech, focusing on custom software for advertising and marketing industries.
fromeLearning Industry
1 week ago

Outsource Backlink Building: What Smart Marketing Leaders In eLearning And HR Tech Are Doing Differently

Outsourced backlink building allows businesses to improve their online presence efficiently by trusting agencies to secure quality links, essential for achieving higher rankings in search engines.
Online marketing
Marketing tech
fromFast Company
1 week ago

Gen Alpha is getting zits, so acne brands are meeting them at a popular hangout

Gen Alpha's skincare needs are being targeted through innovative digital marketing strategies on platforms like gaming, rather than traditional media.
Marketing tech
fromMashable India
1 week ago

Netflix Will Start Using AI To Seamlessly Insert Ads into Shows and Films by 2026

Netflix is introducing immersive AI-powered ads that integrate brand products into its shows and movies.
Brooklyn
fromBKReader
1 week ago

$2K Grants Power Digital Growth For Brooklyn Entrepreneurs

Brooklyn Borough President provides $2,000 grants to 13 small businesses for enhancing digital marketing to compete effectively.
Online marketing
fromAWeber
1 week ago

How to Do Affiliate Marketing: Step-by-Step Guide for Beginners

Affiliate marketing allows individuals to earn commissions by promoting others' products without handling inventory or customer service.
Marketing tech
fromwww.cnbc.com
1 week ago

YouTube announces Gemini AI feature to target ads when viewers are most engaged

YouTube introduces 'Peak Points' for better ad targeting based on viewer engagement.
The new AI feature aims to increase ad impressions and click-through rates.
Brooklyn
fromBrooklyn Paper
1 week ago

Microgrant helps 13 Brooklyn-Based Asian American small businesses boost digital marketing * Brooklyn Paper

Asian American small businesses in Brooklyn received $2,000 microgrants to enhance their digital marketing strategies amidst AAPI Heritage Month.
Social media marketing
fromInc
1 week ago

Leaving This Factor Out of Your Digital Marketing Strategy Is a Risky Mistake

Cybersecurity is crucial for protecting customer data in digital marketing.
Marketers must comply with data protection regulations like GDPR and CCPA.
Marketing tech
fromDigiday
1 week ago

Can brands like American Eagle appeal to Gen Z with Substack?

American Eagle launches a newsletter on Substack to engage Gen Z with deeper content than social media.
#brand-safety
Media industry
fromExchangewire
1 week ago

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
Media industry
fromExchangewire
1 week ago

From Risk to Reward: Navigating Brand Safety in 2025

Advertisers' fear of reputational damage leads to excessive brand safety measures, stifling investment in news content.
Keyword blocking is a simplistic approach that can undermine advertising on reputable news platforms.
fromEntrepreneur
1 week ago

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

“Diversifying your content helps you connect with different audience preferences and consumption habits, increasing your chances of leaving a lasting impression in a fast-scrolling world.”
Social media marketing
fromExchangewire
1 week ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.
Marketing tech
fromSocial Media Today
1 week ago

8 Marketing Principles You'll Wish You Knew When You First Started [Infographic]

"Build Flywheels, Not Funnels emphasizes creating sustainable marketing systems that continuously attract and retain customers, rather than relying on traditional funnel models."
Marketing tech
Marketing tech
fromFast Company
1 week ago

The age of answers: Why dashboards are no longer enough

Clients require actionable insights over sheer data abundance.
Effective data presentation is crucial for driving strategic decision-making.
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