#digital-marketing

#digital-marketing

The explosion in the use of generative AI has radically changed how people search for information on the internet, with tools like ChatGPT attracting over 400 million weekly users.

Retrieval-augmented generation (RAG) bots like those used by ChatGPT and Google's AI Overviews are quickly becoming the default way people consume information.

Digital marketing has provided marketers with extensive customer engagement data from various sources such as websites, digital campaigns, and CRM systems, yet many struggle to utilize it effectively.

YouTube has released new resources designed specifically for artists, focusing on best practices for audience growth, effective usage of Shorts, and navigating Analytics.

Adobe Commerce has launched two new offerings: a full-stack cloud-native ecommerce platform and a headless storefront to enhance personalized shopping experiences.

DV Authentic Attention for Social provides three key metrics: ad focus evaluates the ability to capture eye gaze, dwell time measures how long an ad holds attention, and attention index benchmarks attention performance.

Creating a digital marketing in-house team gives you direct control over strategy, tone of voice, and execution.

Historically, the travel industry tends to rebound quickly, and while there may be modest year-over-year declines in the short term, recovery is typically swift.

Having reliable software in your corner is a must for managing campaigns effectively, ensuring client communication, and improving overall team synchronization.

Baidu's AI-powered digital avatar of influencer Yonghao Luo successfully hosted a livestream, achieving 13 million views and generating $7.5 million in sales.

In particular, Meta could use proprietary data to personalize ads, placing custom-built ads into a user's feed, making them potentially more effective than traditional ads.

AI agents can swiftly detect traffic spikes and publish updates rapidly, ensuring that marketers can seize opportunities and capture audience attention before it slips away.

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.