AI companies primarily reside in Silicon Valley, while U.S. federal regulations on AI remain unaddressed, allowing varying state-level laws to create an ambiguous framework for marketers. This situation contrasts with Europe, where stricter data and privacy regulations exist, especially regarding AI transparency and public safety. Clients assess their readiness to implement AI in marketing, which encompasses discussions of using synthetic faces and cloned voices. The cultural and structural willingness to embrace innovation significantly influences how AI technologies are integrated into campaigns.
While the lack of federal regulation in the U.S. presents a loose framework for AI, it contrasts with Europe’s stricter data and privacy laws, increasing calls for transparency and safety.
The appetite for AI usage varies widely by market, category, and company culture, influencing how clients decide to implement AI technologies in their campaigns.
Client conversations often focus on the use of synthetic faces, photographic styles, cloned voices, and the choice of whether to disclose the use of AI.
The integration of AI in marketing hinges not just on regulations but also on structural and cultural readiness for innovation versus managing risks.
Collection
[
|
...
]