#marketing

#marketing

Marketers expect AI tools that enhance conversion rates or lower customer acquisition costs, rather than just theoretical insights. $64 to $72 billion is expected in 2025 capex, emphasizing the need for practical financial returns.

Anyone who has to know exactly what the rules are for inbox delivery is trying to figure out how close they can get to violating the rules without negative consequences. Senders that comply with the spirit of the rules don't care what the specifics of the rules are.

American Eagle's marketing campaign featuring Sydney Sweeney highlights challenges in effectively communicating with a diverse audience, as backlash arises over perceived racist and sexual undertones.

Google Ads can be a powerful tool for businesses, but understanding when to start and how to conduct keyword research is crucial for campaign effectiveness.

M&M's mascots are anthropomorphic candies and have become iconic due to their personality, even embracing their cannibalistic nature in commercials that discuss how good they are.

Data-driven personalization transforms how entertainment brands connect with audiences, delivering tailored offers based on customer preferences and enhancing engagement through smart analytics.

Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts.

Our campaign aimed to confront the alarming findings that microplastics were found in 80% of tested penises, prompting a critical conversation about environmental impact.

While the lack of federal regulation in the U.S. presents a loose framework for AI, it contrasts with Europe’s stricter data and privacy laws, increasing calls for transparency and safety.

The 'aha' moment? I realised I'm not the only dev who sucks at marketing. We build cool apps. Then they just sit there. No launch. No reach. No traction.

Beyoncé’s Levi’s 'Reiimagine' campaign effectively blends sensuality and self-awareness, revisiting nostalgia while making it relevant and empowering, resulting in a significant revenue increase for Levi's.

Hightouch's AI decisioning tool helps brands reach customers on a one-to-one basis by analyzing campaign results and providing nuanced insights for personalized messaging.

Brand marketers at global conglomerates and small enterprises alike have been following the twists and turns of the tariff conversation since U.S. President Donald Trump took office in January.

Offers that sell themselves speak directly to the pain of the customer, creating urgency and a clear call to need. They resonate deeply with the customer’s desires and fears.

Influencer marketing doesn't have to be expensive - think micro influencers with niche audiences... Let influencers 'speak to their audience in the way they're used to'.

It was just one of those Murphy's Law kind of things where something about happens, but it turned out to be a great meme, referring to the phenomenon of when something can go wrong, it usually will.

"The problem is the conflation of diversity and inclusivity," said Leila Fataar, founder of brand consultancy Platform13. A brand may have the right people in the room, whether inhouse or through their agencies, but if the company is not inclusive, where diverse voices feel empowered to challenge and be..."},{

American Eagle's campaign featuring Sydney Sweeney led to a $300 million increase in market cap after the debut, indicating the brand's effective marketing strategy.

JanSport backpacks are leveraging absurd and cringey humor in their 'Always With You' campaign, capitalizing on trends among Gen Z to capture their attention.