#marketing
#marketing

3 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

Web design

1 hour ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

Web design

3 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.

more#qr-codes

Growth hacking

fromeLearning Industry

4 hours ago

What Start-Up Marketing Teaches L&D Teams About Measuring Training ROI

L&D teams must adopt marketing-style measurement metrics to effectively assess training impact on behavior and performance.

#ai

4 hours ago

Marketing tech

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

fromPPC Land

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

This AI startup raised $4.5 million to help marketers fine-tune campaigns and monitor rivals. Read its pitch deck.

Pomo uses AI to enhance ad performance by automating data analysis and providing actionable insights for marketers.

Poker

Tech founders competed in a startup's glitzy $100,000 poker tournament. I took them on.

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

4 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

fromPPC Land

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

This AI startup raised $4.5 million to help marketers fine-tune campaigns and monitor rivals. Read its pitch deck.

Pomo uses AI to enhance ad performance by automating data analysis and providing actionable insights for marketers.

Poker

Tech founders competed in a startup's glitzy $100,000 poker tournament. I took them on.

An AI startup spent $200,000 on a poker tournament to market itself to other startups.

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

3 Ways To Future-Proof Your Small Business In Times Of Uncertainty

Resilience and consistent marketing are crucial for small businesses during economic uncertainty.

fromBusiness Matters

Graphic design

How Small Businesses Can Use Dynamic QR Codes to Cut Marketing Costs

Dynamic QR codes allow small businesses to update marketing links without reprinting materials, saving costs and increasing flexibility.

Bootstrapping

5 hours ago

3 Ways To Future-Proof Your Small Business In Times Of Uncertainty

Resilience and consistent marketing are crucial for small businesses during economic uncertainty.

Graphic design

fromBusiness Matters

How Small Businesses Can Use Dynamic QR Codes to Cut Marketing Costs

Dynamic QR codes allow small businesses to update marketing links without reprinting materials, saving costs and increasing flexibility.

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.

Social media marketing

fromwww.grocerydive.com

Hy-Vee's first woman president dies

Donna Tweeten, former president of Hy-Vee, passed away on April 8, leaving a significant legacy in the retail industry.

30 Under 30 Europe Media & Marketing 2026: How Gen AI And The Creator Economy Are Forging The Next Frontier Of Media

Marius Meiners co-founded Peec.ai, an AI startup that helps brands optimize their presence in chatbot responses.

This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting 'Poppi be Poppi' | Fortune

Allison Ellsworth built Poppi into a $2 billion brand through unconventional marketing and a relatable persona.

Startup companies

12 hours ago

30 Under 30 Europe Media & Marketing 2026: How Gen AI And The Creator Economy Are Forging The Next Frontier Of Media

Marius Meiners co-founded Peec.ai, an AI startup that helps brands optimize their presence in chatbot responses.

This TikTok sensation sold her startup for $2 billion. Now Pepsi is letting 'Poppi be Poppi' | Fortune

Allison Ellsworth built Poppi into a $2 billion brand through unconventional marketing and a relatable persona.

more#entrepreneurship

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.

fromColumbus Ledger-Enquirer

Generation Z marketing strategies for small businesses

Gen Z prioritizes sustainability, transparency, and social responsibility in their purchasing decisions.

fromMiami Herald

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.

fromMacon Telegraph

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.

fromColumbus Ledger-Enquirer

Generation Z marketing strategies for small businesses

Gen Z prioritizes sustainability, transparency, and social responsibility in their purchasing decisions.

fromMiami Herald

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.

more#gen-z

fromFood & Beverage Magazine

Amstel's Authenticity Campaign: Shot Without Permission

Amstel Beer promotes authenticity through its campaign 'Shot Without Permission', capturing genuine moments of friendship in neighborhood bars.

fromwww.housingwire.com

Taylor Morrison, Liquid Death team up for giveaway

Taylor Morrison's campaign generated over 3,500 leads in 24 hours through a collaboration with Liquid Death, leveraging their social media following.

fromfoodnservice.com

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.

#artificial-intelligence

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromThe Drum

Marketing

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

fromFinancial Planning

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromThe Drum

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Artificial intelligence is transforming creative projects within marketing agencies.

fromFinancial Planning

more#artificial-intelligence

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

fromThe Drum

Fireside Chat: Inside L'Oreal

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.

Marketing

'Fear of believing you're irrelevant': Economic headwinds, global tensions won't keep marketers from Cannes Lions

Marketers prioritize attending Cannes Lions for business growth despite rising costs and geopolitical tensions.

#hubspot

Web development

fromBootstrap Creative

HubSpot Agency vs. Freelance Developer vs. In-House - Bootstrap Creative

Choosing the right developer support for HubSpot impacts ROI significantly.

fromQuartz

Can HubSpot's Complete Digital Marketing System Boost Its Profits?

HubSpot provides a comprehensive marketing platform that enhances customer engagement through inbound marketing, automation, and AI-driven solutions.

Web development

fromBootstrap Creative

HubSpot Agency vs. Freelance Developer vs. In-House - Bootstrap Creative

Choosing the right developer support for HubSpot impacts ROI significantly.

fromQuartz

Can HubSpot's Complete Digital Marketing System Boost Its Profits?

HubSpot provides a comprehensive marketing platform that enhances customer engagement through inbound marketing, automation, and AI-driven solutions.

more#hubspot

Silicon Valley food

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

"Of course you can think of a billion fun ideas with a million-dollar budget, but in every role there is a timeline and a budget, so you have to think of ideas that are actually achievable."

Marketing

Writing

fromPsychology Today

3 days ago

On the Myths of Publishing: A Writer's Lament

Getting published does not guarantee a life-changing experience for most authors.

3 days ago

This Airline Is Hiring a Freelancer for its New Marketing Campaign. The Position Has 1 Unusual Requirement

Icelandair wants to find a terrible amateur photographer, someone with no professional training or experience—and no real interest in gaining any of those skills.

Photography

Women in technology

fromideamensch

Maryam Simpson - ideamensch

Maryam Simpson's career is defined by a blend of creativity, data-driven marketing, and a commitment to mentorship and continuous learning.

Media industry

fromEntrepreneur

Disney Is Planning to Lay Off 1,000 Employees Under Its New CEO. Who's On the Chopping Block?

Disney plans to cut 1,000 jobs, primarily in its consolidated marketing department, to adapt to reduced streaming profits.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

fromExchangewire

Marketing

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

fromExchangewire

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Creativity in advertising is evolving, emphasizing clarity of objectives and innovative problem-solving amidst technological shifts.

more#creativity

Silicon Valley food

fromLos Angeles Times

Coachella 2026: How premium brands are cashing in on a 'consumer wonderland'

Coachella has transformed into a major marketing platform for global brands targeting affluent consumers and Gen Z audiences.

fromWWD

AX Beauty Names Noelle Cantarano as First Chief Marketing Officer

AX Beauty brands appoints Noelle Cantarano as its first chief marketing officer to enhance brand strategy and growth.

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.

Real estate

fromwww.housingwire.com

BuildersUpdate pay-at-closing model targets builders' marketing risk

BuildersUpdate.com introduces a pay upon performance model for new-home marketing, charging builders only when a sale closes.

fromInman

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.

Real estate

fromwww.housingwire.com

fromLondon Business News | Londonlovesbusiness.com

BuildersUpdate pay-at-closing model targets builders' marketing risk

BuildersUpdate.com introduces a pay upon performance model for new-home marketing, charging builders only when a sale closes.

While AI is building the web faster than ever, accessibility can't be left behind

AI has accelerated marketing processes, but speed can compromise accessibility, impacting customer experience and conversion rates for people with disabilities.

London startup

5 days ago

Demand surges for finance, insurance and marketing talent across London - London Business News | Londonlovesbusiness.com

London's hiring market is increasingly focused on roles that drive commercial impact, particularly in finance, insurance, and marketing.

5 days ago

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.

fromThe Hollywood Reporter

5 days ago

CAA Wants to Bring More Marketers to Hollywood's Creative Table

CAA is integrating brand marketers into the creative process of original IP series to enhance storytelling and audience connection.

Online Community Development

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

#branding

fromItsnicethat

Graphic design

Blurr Bureau gives us a lesson in how to brand something that's been around forever: Apples

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

fromItsnicethat

Graphic design

Blurr Bureau gives us a lesson in how to brand something that's been around forever: Apples

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

PrizePicks NBA partnership boosts fantasy sports growth

PrizePicks has secured a multi-year partnership with the NBA, enhancing its branding and marketing capabilities in daily fantasy sports.

fromExchangewire

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.

Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep | AdExchanger

Liquid Death employs edgy marketing strategies while addressing challenges in measuring the effectiveness of its sales campaigns.

Business

fromQuartz

fromwww.socialmediatoday.com

Diverse Offerings & Strategic Investments Aid OMC Amid Stiff Rivalry

Omnicom's diverse portfolio and strategic investments enhance operational efficiency and shareholder value, despite challenges from low liquidity and competition.

Health

Snapchat users visit the app for health and medical advice

Snapchat users prioritize health and wellness, using social media for health information, which raises concerns about reliability but offers marketing opportunities.

fromInvesting.com South Africa

fromSocial Media Examiner

The Trade Desk stock falls on executive departure reports By Investing.com

The Trade Desk shares dropped 3.4% due to multiple executive departures, including key roles in marketing and communications.

Online marketing

fromInside Higher Ed | Higher Education News, Events and Jobs

AI Video Editing: Save Time and Create Better Videos : Social Media Examiner

AI video tools significantly reduce editing time and costs, enabling marketers to produce consistent, high-quality content efficiently.

Higher education

Higher Ed Marketers: What Is the Product? And Who Owns It?

Higher education struggles with defining its product, leading to varied interpretations and unclear ownership.

Books

Most Self-Published Books Fail. These Marketing Strategies Help Entrepreneurs Win

Self-publishing requires an 'authorpreneur' mindset, treating the book as a business to ensure long-term success through effective marketing.

Science

fromMail Online

NASA fans shocked by NUTELLA - 'greatest free advert in history'

A floating jar of Nutella during the Artemis II mission has become a viral sensation and a unique marketing opportunity for the brand.

Health

fromFast Company

Menopause products are now everywhere. Doctors are urging women to be very skeptical

Women experiencing menopause face aggressive marketing of products promising relief, but should consult doctors before spending money on unproven solutions.

Sonic Branding: The Most Underused Asset In Marketing

Sonic branding is a powerful yet underutilized tool in marketing that enhances brand recognition and recall.

Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

The billion-dollar bet that turned insurance into entertainment | Fortune

American insurance companies prioritize comedy in advertising over product explanation, creating entertainment franchises that dominate market share.

Pets

The Marketing Playbook That Propelled This Cat Food Brand to $100 Million in Less Than a Decade

Smalls, a fresh cat food brand, achieved $100 million in annual revenue by targeting underserved cat owners with a unique marketing approach.

#advertising

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.

fromUnHerd

Cosmeticorexia is a symptom of social media replacing play

Children are increasingly engaging in skincare routines, leading to a projected $380 million market by 2028, raising concerns about the beauty industry's influence.

Deliverability

fromHubspot

2 months ago

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.

Apple - 50 years in fifteen minutes

Apple's history is marked by key inflection points that shaped its influence and approach to technology and marketing.

Apple

fromHarvard Gazette

Think different - for 50 years - Harvard Gazette

Apple has transformed multiple industries and our relationship with technology over the past 50 years.

Apple

fromComputerworld

Apple - 50 years in fifteen minutes

Apple's history is marked by key inflection points that shaped its influence and approach to technology and marketing.

Apple

fromHarvard Gazette

Think different - for 50 years - Harvard Gazette

Apple has transformed multiple industries and our relationship with technology over the past 50 years.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.

fromwww.morningstar.com

Integral Ad Science Earns Prestigious Webby Finalist Nomination for its Generative AI Innovation, IAS Agent

IAS Agent receives a Webby finalist nomination for its innovative generative AI capabilities in marketing and branding.

Retail media's durability is tested as easy growth fades | MarTech

Retail media is transitioning to maturity, with growth driven by a few players and challenges in accountability and budget allocation.

Psychology

fromPsychology Today

The Dating "Shopping List" Trap

Storytelling in marketing fosters emotional connections and engagement, making it more effective than listing features.

How Soccer Can Help Brands Reach New Markets In Latin America This Summer

The FIFA World Cup 2026 presents a significant marketing opportunity for brands to engage with passionate soccer fans in Latin America.

fromThe Cut

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'

Marketing

Agriculture

fromIndependent

This Working Life with Laura Lynch: 'I went into Bank of Ireland thinking I would stay five years - it's been nearly 20'

The chief marketing officer at BoI emphasizes the importance of brand experience and personal background in shaping customer relationships.

fromEMARKETER

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

Boston food

fromBoston.com

Retired Scituate couple mourned after fatal helicopter crash

Margaret Rimmler and Patrick Haskell died in a helicopter crash off Kauai, Hawaii, along with another passenger, while being mourned by their community.

#ai-tools

Artificial intelligence

fromInman

How to use AI to master real estate marketing

Using multiple specialized AI tools enhances marketing effectiveness rather than relying on a single platform.

Marketing tech

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials | AdExchanger

Artificial intelligence

fromInman

How to use AI to master real estate marketing

Using multiple specialized AI tools enhances marketing effectiveness rather than relying on a single platform.

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials | AdExchanger

AI tools like Clamor provide real-time cultural insights for marketers, enhancing social media strategy and decision-making efficiency.

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

Meet the ex-Google CMO who quit with a seven-figure package by 28-he says getting promoted was easy because he just 'disregarded all the rules' | Fortune

Climbing up was fairly natural and easy, simply because I just disregarded all the status quo and the rules and realized what's the right thing to do, and went all the way with it.

Startup companies

Why Knowing Your Audience Is the Secret to a Great Business Story

Knowing your audience is crucial for business success and product connection.

Online marketing

fromSlate Magazine

I'm a Copywriter. I Know What's About to Happen to the Internet.

Travel advice often comes from writers without direct experience or knowledge of the destinations they recommend.

The 10 Tenets of Brand Control

Effective Brand Control simplifies marketing efforts and enhances brand consistency, providing significant benefits beyond mere compliance.

fromwww.theguardian.com

These CEOs want a starring role in our lives and there's not much we can do about it | Larry Ryan

CEOs increasingly insert themselves into public events, often leading to backlash and criticism.

fromFood & Beverage Magazine

How PR, Marketing, and Media Buying Fail Brands

Brands often hire multiple agencies that fail to communicate, leading to competition and inefficiency in achieving cohesive brand growth.

UX design

fromTechRepublic

12 AI Prompt Templates Every Professional Should Bookmark - TechRepublic

Well-structured prompts enhance AI's utility across various industries, transforming it from a novelty tool to a practical assistant.

Online marketing

fromEntrepreneur

Want to Charge Higher Rates for Your Services? New Data Shows Exactly How Much Writing a Book Can Add to Your Value.

Published authors earn 37% more and are trusted significantly more than non-authors, enhancing their credibility and job prospects.

Aerie bets on Pamela Anderson's renaissance to sell its anti-AI message

Aerie prioritizes human authenticity over AI in marketing, emphasizing real people and moments to build trust with consumers.

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.

fromInside Higher Ed | Higher Education News, Events and Jobs

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.

TikTok rebrands its advertiser pitch around full-funnel ambition

TikTok is formalizing its message as a full-funnel platform with the new global positioning: 'Watch it. Love it. Want it.'

Higher education

U of Minnesota's "Leave a Future" Slogan Falls Flat

The University of Minnesota's new slogan 'Leave a Future' has received mixed reactions, with some finding it confusing and others questioning its effectiveness.