#marketing

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#technology
fromBusiness Insider
1 week ago
Artificial intelligence

Some startups are using the label 'AI agent' to raise prices, says Andreessen Horowitz partner: 'There's a marketing angle to agents'

fromMarTech
4 days ago
Marketing tech

Have we point solution-ed ourselves into martech madness? | MarTech

The martech landscape is growing, now featuring over 15,000 solutions, reflecting market maturity and a trend towards consolidation.
fromwww.housingwire.com
1 day ago
Marketing tech

Rechat hires Audie Chamberlain to lead strategic growth

Rechat integrates various business functions into a single platform for real estate brokerages, enhancing efficiency and operational effectiveness.
Marketing tech
fromThe Drum
7 hours ago

Martech for Drummies: what marketers need to know

Martech spend is booming, but complexity is growing.
Avoid the Frankenstack: integration and simplicity matter more than shiny tools.
CRM, creative and commerce are converging fast.
Measurement is evolving - and marketers must evolve with it.
The best stacks aren't the biggest, they're the smartest.
Artificial intelligence
fromBusiness Insider
1 week ago

Some startups are using the label 'AI agent' to raise prices, says Andreessen Horowitz partner: 'There's a marketing angle to agents'

Some startups are exaggerating AI capabilities, branding simple tools as "AI agents" to justify price increases.
#innovation
Growth hacking
fromForbes
11 hours ago

The Edge Gap: Why Experimentation Is Important For Brands In 2025

In 2025, the biggest risk in marketing is following conventional methods rather than embracing experimentation.
Growth hacking
fromForbes
11 hours ago

The Edge Gap: Why Experimentation Is Important For Brands In 2025

In 2025, the biggest risk in marketing is following conventional methods rather than embracing experimentation.
fromVulture
11 hours ago

The Stories Behind the Original Lilo & Stitch's Disney-Spoofing Ads

"It’s almost like they’re going to invade the Disney universe, which sparked the idea for an ad where Baby Simba is replaced by Stitch."
Independent films
#advertising
Marketing tech
fromForbes
1 week ago

Building A New Type Of Content For Next Gen Consumers

Augmented reality is gaining traction among consumers and presents new opportunities for marketing, especially among younger demographics.
Marketing tech
fromAdweek
2 days ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
Marketing tech
fromExchangewire
3 days ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Marketing tech
fromInc
1 week ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
fromDigiday
1 week ago
Marketing tech

As Pinterest improves ad platform, advertisers continue to increase spend

Marketing tech
fromForbes
1 week ago

Building A New Type Of Content For Next Gen Consumers

Augmented reality is gaining traction among consumers and presents new opportunities for marketing, especially among younger demographics.
Marketing tech
fromAdweek
2 days ago

Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities

Prime Video is enhancing its ad-targeting capabilities to provide more granular audience segmentation.
Marketing tech
fromExchangewire
3 days ago

MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers

MarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Marketing tech
fromInc
1 week ago

Smart Brands Amplify Digital Campaigns With Print Ads

Successful brands integrate print and digital marketing for optimal engagement and brand trust.
Multi-channel marketing is essential for higher ROI and lasting brand recall.
fromDigiday
1 week ago
Marketing tech

As Pinterest improves ad platform, advertisers continue to increase spend

Marketing tech
fromClickUp
1 day ago

High-Velocity Campaign Execution for Orchestrating GTM Success

Go-to-market success requires flawless execution and cross-functional collaboration, driven by effective campaigns.
#efficiency
#business-strategy
NYC startup
fromBusiness Insider
6 days ago

When companies like Facebook and Zillow IPO, they turn to this man to run the stock exchange 'bake-off'

Healy's quiet influence in the IPO market, driven by client success and word of mouth, may see a resurgence as IPO activity picks up.
Social media marketing
fromPhys
2 days ago

Differentiate on social media and win: Why brands must have unique content strategies on platforms like X

Firms can differentiate through unique content strategies on social media platforms.
Media industry
fromThe Drum
1 week ago

Dow Jones and WSJ CMO Sherry Weiss: 'The value of trust will only increase'

Dow Jones leverages a unique ecosystem for growth in news and data delivery.
The Wall Street Journal plays a key role in the diversification of Dow Jones products.
Customer engagement and retention are central to marketing strategies in evolving media.
fromMarTech
1 week ago
Marketing tech

How to choose the right marketing AI tools for real business impact | MarTech

NYC startup
fromBusiness Insider
6 days ago

When companies like Facebook and Zillow IPO, they turn to this man to run the stock exchange 'bake-off'

Healy's quiet influence in the IPO market, driven by client success and word of mouth, may see a resurgence as IPO activity picks up.
Social media marketing
fromPhys
2 days ago

Differentiate on social media and win: Why brands must have unique content strategies on platforms like X

Firms can differentiate through unique content strategies on social media platforms.
Media industry
fromThe Drum
1 week ago

Dow Jones and WSJ CMO Sherry Weiss: 'The value of trust will only increase'

Dow Jones leverages a unique ecosystem for growth in news and data delivery.
The Wall Street Journal plays a key role in the diversification of Dow Jones products.
Customer engagement and retention are central to marketing strategies in evolving media.
fromMarTech
1 week ago
Marketing tech

How to choose the right marketing AI tools for real business impact | MarTech

#branding
Fashion & style
fromhttps://scoop.upworthy.com
6 days ago

'Payless' created a fake luxury brand to trick influencers. Spoiler alert: everyone fell for it

Payless successfully challenged consumer perceptions of luxury and brand value by presenting budget shoes as high-end fashion.
The Palessi marketing experiment revealed how consumers often associate price with quality and luxury.
Marketing tech
fromBig Think
4 days ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
fromTechRadar
1 day ago
Marketing tech

A generic top-level domain could boost your brand, and 92% of businesses agree

Fashion & style
fromhttps://scoop.upworthy.com
6 days ago

'Payless' created a fake luxury brand to trick influencers. Spoiler alert: everyone fell for it

Payless successfully challenged consumer perceptions of luxury and brand value by presenting budget shoes as high-end fashion.
The Palessi marketing experiment revealed how consumers often associate price with quality and luxury.
Marketing tech
fromBig Think
4 days ago

The David Aaker interview: "Trust is vital and fragile"

In an era of skepticism and information overload, successful branding requires engagement and partnership with consumers.
fromTechRadar
1 day ago
Marketing tech

A generic top-level domain could boost your brand, and 92% of businesses agree

#generative-ai
fromThe Drum
4 days ago
Marketing tech

Marketers want to go green - but is GenAI locking them into a carbon trap?

fromHackernoon
2 years ago
Marketing tech

How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 | HackerNoon

fromForbes
1 week ago
Artificial intelligence

ChatGPT Made Me Do It: Storytelling Mistakes To Avoid With AI

fromMarTech
1 week ago
Artificial intelligence

RAG: The most important AI tool marketers have never heard of | MarTech

Marketing tech
fromThe Drum
4 days ago

Marketers want to go green - but is GenAI locking them into a carbon trap?

Marketers' reliance on carbon-intensive GenAI technology contradicts their commitment to achieving net zero emissions.
Marketing tech
fromHackernoon
2 years ago

How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 | HackerNoon

Generative AI is now integral in public relations and brand visibility, shifting how information is discovered and evaluated.
fromForbes
1 week ago
Artificial intelligence

ChatGPT Made Me Do It: Storytelling Mistakes To Avoid With AI

fromMarTech
1 week ago
Artificial intelligence

RAG: The most important AI tool marketers have never heard of | MarTech

fromInsideHook
2 days ago

Is Premium Whiskey Worth the Splurge?

"When you're starting out with whiskey, begin with the bottom rungs of a distillery's core line-up to acquaint your palate with their house style."
Cocktails
#ai
Marketing tech
fromThe Drum
1 week ago

ChatGPT just became a shopfront. Is your brand even showing up?

OpenAI's new ChatGPT feature reshapes brand discovery through AI-generated shopping recommendations, posing a challenge to traditional ecommerce strategies.
Marketing tech
fromMarTech
3 days ago

Marketers have lots of AI, but not enough direction | MarTech

Most marketing teams lack an AI roadmap, highlighting a significant gap in strategy and policies.
Positive trends show increasing adoption of AI roadmaps and ethical guidelines among marketers.
A large percentage of companies still do not have policies to govern AI use.
Marketing tech
fromThe Drum
1 week ago

J Walker Smith: the marketing futurist who says we're heading for a world with no kids

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.
Marketing tech
fromThe Drum
1 week ago

ChatGPT just became a shopfront. Is your brand even showing up?

OpenAI's new ChatGPT feature reshapes brand discovery through AI-generated shopping recommendations, posing a challenge to traditional ecommerce strategies.
Marketing tech
fromMarTech
3 days ago

Marketers have lots of AI, but not enough direction | MarTech

Most marketing teams lack an AI roadmap, highlighting a significant gap in strategy and policies.
Positive trends show increasing adoption of AI roadmaps and ethical guidelines among marketers.
A large percentage of companies still do not have policies to govern AI use.
Marketing tech
fromThe Drum
1 week ago

J Walker Smith: the marketing futurist who says we're heading for a world with no kids

Brands must adapt to a declining birthrate and the rise of AI-driven consumer behavior.
#consumer-behavior
fromWWD
2 days ago
Marketing tech

Gen Z, TikTok and AI: The Future of Personalized Marketing

fromPhys
3 days ago
Marketing tech

Culture is the silent force behind slow mobile payment adoption

fromDigiday
3 days ago
Marketing tech

Amid 2025's signal crisis, identity graphs are boosting efficiency

Marketers must adapt to diminishing consumer targeting signals due to regulatory changes and cookie loss, utilizing identity graphs for better customer engagement.
fromFast Company
1 week ago
Social media marketing

Sustainability doesn't sell your product. A better product does

Many consumers prioritize convenience and comfort over genuine eco-conscious choices, despite claiming to support sustainability.
Marketing tech
fromWWD
2 days ago

Gen Z, TikTok and AI: The Future of Personalized Marketing

Personalized marketing and community engagement are key for brand connectivity with consumers.
Marketing tech
fromPhys
3 days ago

Culture is the silent force behind slow mobile payment adoption

Cultural values significantly affect consumer adoption of mobile payment systems, suggesting marketing strategies need to be tailored to individual cultural identities.
#brand-engagement
Social media marketing
fromAdweek
1 week ago

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
fromAdweek
3 days ago
Social media marketing

Duolingo 'Experimenting With Silence' Amid Social Media Blackout

fromModern Retail
2 days ago
Social media marketing

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack

Social media marketing
fromAdweek
1 week ago

How Audible Turns Audiobooks Into Compelling Social Content

Audible is using social media platforms like #BookTok to enhance brand affinity and connect with readers authentically.
fromAdweek
3 days ago
Social media marketing

Duolingo 'Experimenting With Silence' Amid Social Media Blackout

fromModern Retail
2 days ago
Social media marketing

How apparel brands like Madewell, American Eagle and M.M.LaFleur are building 'a different brand personality' through Substack

#leadership
Marketing tech
fromCMSWire.com
4 days ago

Digital Strategy to Execution Bridging the Gap for Chief Marketing Officers

The CMSWire channel offers vital resources for CMOs and client experience leaders to navigate today's complex landscapes.
Marketing tech
fromCMSWire.com
1 week ago

Marketers Trust AI Too Much - And It's Hurting the Brand

CMSWire serves as a premier resource for CMOs and customer experience professionals, providing essential insights for navigating complex landscapes.
fromMarTech
3 days ago
Marketing tech

Why 'head of marketing' is the most misunderstood title in startups | MarTech

Marketing tech
fromCMSWire.com
4 days ago

Digital Strategy to Execution Bridging the Gap for Chief Marketing Officers

The CMSWire channel offers vital resources for CMOs and client experience leaders to navigate today's complex landscapes.
Marketing tech
fromCMSWire.com
1 week ago

Marketers Trust AI Too Much - And It's Hurting the Brand

CMSWire serves as a premier resource for CMOs and customer experience professionals, providing essential insights for navigating complex landscapes.
fromMarTech
3 days ago
Marketing tech

Why 'head of marketing' is the most misunderstood title in startups | MarTech

#influencer-marketing
#chilis
fromTasting Table
4 days ago

The Best Kit Kat Candy Bar Is Tried, True, And Impossible To Beat - Tasting Table

The original Kit Kat won our taste test, proving that classics remain popular for their simplicity and timeless appeal, despite the variety available.
Food & drink
fromstupidDOPE | Est. 2008
4 days ago

Global Cannabis Brands Wanted: Get Featured on stupidDOPE with Massive Media Impact | stupidDOPE | Est. 2008

Since its inception in 2008, stupidDOPE has emerged as a leading digital media platform, providing lasting content exposure for cannabis brands and entrepreneurs.
Social media marketing
fromBerlin Startup Jobs
4 days ago

Job Vacancy: Marketing Manager // Space Genie | Marketing & Communications Jobs | Berlin Startup Jobs

Space Genie is set to transform the self-storage industry in Germany through a tech-first operating model, expanding rapidly with plans for over 50 facilities.
Marketing tech
#social-media
fromFast Company
1 week ago
Atlanta Falcons

How NFL teams turn schedule reveals into viral social media moments

NFL Schedule Release Day has become a major event for teams, showcasing creativity in social media marketing.
fromThe Local France
1 week ago
Paris food

French Phrase of the Day: Faire le buzz

'Faire le buzz' means to create excitement or widespread conversation, often used in marketing contexts.
Marketing tech
fromMarTech
4 days ago

Misinformation is exploding, and your brand is next | MarTech

Misinformation negatively impacts brand credibility, necessitating marketers' response and education to combat false claims.
Marketing tech
fromThe Drum
4 days ago

WhatsApp talks up privacy in biggest global campaign to date

WhatsApp's 'Not Even' campaign emphasizes privacy and personal message security, targeting 3 billion monthly users with emotional messaging.
Graphic design
fromCreative Bloq
5 days ago

These fan made Wicked: For Good posters are better than the original

The new poster for Wicked: For Good received negative feedback, prompting fans to create better fan-made designs.
#creativity
#small-business
fromInc
1 week ago
Marketing tech

The Follow-Up Mistake 56 Percent of Small Businesses Make

fromInc
1 week ago
Marketing tech

The Follow-Up Mistake 56 Percent of Small Businesses Make

fromThe Drum
1 week ago

What's it like being owned by a hold co?

A lot's said about the dominance of holding corporations in the marketing industry.
Marketing tech
fromForbes
1 week ago

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

"CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing conversion events that are often lost due to tracking restrictions, ad blockers or browser privacy settings."
Marketing tech
Growth hacking
fromForbes
1 week ago

Build Your Content Machine: ChatGPT Prompts Every Smart Founder Needs

Founders can maximize content effectiveness by creating a strategic system rather than posting randomly or relying on one-off pieces.
Using content patterns and systems significantly improves audience engagement and overall content strategy.
Social media marketing
fromThe Verge
1 week ago

Google will let restaurants highlight specials on their search profiles

Google is introducing a 'What's Happening' section for restaurants to promote deals and events in search results.
Growth hacking
fromForbes
1 week ago

Build In Public Or Keep It Secret? The Growth Hack Entrepreneurs Miss

Entrepreneurs must choose a clear sharing strategy for effective growth: build in public or keep secrets.
fromHarvard Business Review
1 week ago

Mattel's Barbie Playbook: Replicating Success Across the Company's Portfolio

On March 9, 1959, the Barbie doll made its American debut during a commercial break on the Mickey Mouse Club TV show, generating immense interest and sparking controversy.
Parenting
fromMarTech
1 week ago

Winning customer loyalty starts with straight talk about tariffs | MarTech

Today, it's 2020 all over again, but with tariffs. We face another unexpected bout of uncertainty and apprehension.
Marketing tech
Marketing tech
fromMedium
1 week ago

How Runna turned the London Marathon into a content loop

Crafting shareable content can elevate product visibility and engage consumers effectively.
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