Consumers are rejecting AI-generated creator content

"Key Stat: 32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to July 2025 data from Billion Dollar Boy. Beyond this chart: Gen Z's AI tolerance depends on the use case. Some 54% prefer no AI involvement in creative work, but only 13% feel this way about shopping, according to an August 2025 Goldman Sachs survey."

"Coca-Cola is betting big on AI ads despite the backlash. The brand released its second AI-generated holiday campaign this season, even though 31% of consumers say AI in ads makes them less likely to pick a brand, according to a July 2025 CivicScience survey. Use this chart: Marketers can use this chart to look for a performance gap between human-first content and AI-assisted posts, and continuously track consumer sentiment around AI content."

Consumer concern about AI in the creator economy has risen to 32% in the US and UK, up from 18% in 2023. Gen Z shows varied tolerance by use case: 54% want no AI in creative work while only 13% oppose AI involvement in shopping. Major brands like Coca-Cola continue to run AI-generated ad campaigns despite 31% of consumers saying AI in ads makes them less likely to choose a brand. Marketers can track performance differences between human-first and AI-assisted content and monitor shifting consumer sentiment. Data come from a Billion Dollar Boy report surveying consumers, creators, and marketers.

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