#creator-economy

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#youtube
Media industry
fromVariety
2 months ago

YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their Businesses

YouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Media industry
fromDigiday
2 months ago

Marketing Briefing: Why marketers should pay attention to SXSW's embrace of creators

The creator economy is gaining recognition at events like SXSW, showcasing the value creators hold in modern marketing.
Social media marketing
fromDigiday
2 months ago

Dance creators believe YouTube left them behind amid its Shorts push

YouTube's focus on Shorts offers new monetization avenues but may not be enough to retain dance creators amid declining views.
Media industry
fromThe Hollywood Reporter
1 week ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromDigiday
1 month ago

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment

YouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.
Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Media industry
fromLindsey Gamble
2 months ago

YouTube Won't Revive Originals, Despite Its TV Success - Lindsey Gamble

YouTube will not revive its original content strategy, focusing instead on user-generated content and creator initiatives.
Media industry
fromVariety
2 months ago

YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their Businesses

YouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Media industry
fromDigiday
2 months ago

Marketing Briefing: Why marketers should pay attention to SXSW's embrace of creators

The creator economy is gaining recognition at events like SXSW, showcasing the value creators hold in modern marketing.
Social media marketing
fromDigiday
2 months ago

Dance creators believe YouTube left them behind amid its Shorts push

YouTube's focus on Shorts offers new monetization avenues but may not be enough to retain dance creators amid declining views.
Media industry
fromThe Hollywood Reporter
1 week ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromDigiday
1 month ago

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment

YouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.
Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Media industry
fromLindsey Gamble
2 months ago

YouTube Won't Revive Originals, Despite Its TV Success - Lindsey Gamble

YouTube will not revive its original content strategy, focusing instead on user-generated content and creator initiatives.
more#youtube
#instagram
Marketing tech
fromEntrepreneur
3 days ago

Instagram Is Paying Creators Up to $20,000 for Referrals | Entrepreneur

Instagram incentivizes creators to attract new users through a referral program offering substantial payments.
Marketing tech
fromEntrepreneur
3 days ago

Instagram Is Paying Creators Up to $20,000 for Referrals | Entrepreneur

Instagram incentivizes creators to attract new users through a referral program offering substantial payments.
more#instagram
#gaming-platforms
fromDigiday
1 month ago
Marketing tech

Andre 'Typical Gamer' Rebelo hits 1 million followers on Fortnite Creative

fromDigiday
1 month ago
Marketing tech

Andre 'Typical Gamer' Rebelo hits 1 million followers on Fortnite Creative

more#gaming-platforms
#influencer-marketing
Marketing tech
fromFast Company
2 months ago

The creator economy is facing an authenticity crisis

The creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
Marketing tech
fromForbes
2 months ago

Can LTK Become The AdSense Of Affiliate Marketing For Creators?

LTK is reshaping the creator economy by providing a direct platform for creators to connect and sell without algorithmic barriers.
Marketing tech
fromForbes
2 months ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromForbes
1 month ago

Creators Will Soon Be Every Brand's Best Friend Or Biggest Competitor

Creator brands are disrupting traditional product categories dominated by large conglomerates.
Influencer marketing is reshaping consumer product distribution and availability.
Marketing tech
fromFast Company
2 months ago

The creator economy is facing an authenticity crisis

The creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
Marketing tech
fromForbes
2 months ago

Can LTK Become The AdSense Of Affiliate Marketing For Creators?

LTK is reshaping the creator economy by providing a direct platform for creators to connect and sell without algorithmic barriers.
Marketing tech
fromForbes
2 months ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromForbes
1 month ago

Creators Will Soon Be Every Brand's Best Friend Or Biggest Competitor

Creator brands are disrupting traditional product categories dominated by large conglomerates.
Influencer marketing is reshaping consumer product distribution and availability.
more#influencer-marketing
fromForbes
3 days ago

The New Rules Of Luxury Storytelling: The Power Of True Voices

Choosing who speaks for your brand is now central to its narrative. Each voice reveals a different, authentic facet.
Social media marketing
#social-media
Digital life
fromObserver
2 months ago

A.I. Will Break the Creator Economy As We Know It -And a New One Will Rise

A.I. will fundamentally transform industries, creating distinct pre- and post-A.I. eras.
The creator economy will undergo significant changes due to A.I.'s impact on content monetization.
Social media marketing
fromEMARKETER
1 month ago

Creators are increasing their income from alternative revenue streams

US social media tipping and gifting revenue increased nearly 40% year-on-year, emphasizing growth in creator monetization.
fromAdweek
2 weeks ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

fromVariety
2 weeks ago
Marketing tech

Studio71 Launches AI-Powered Service to Streamline Multiplatform Digital Publishing

Digital life
fromObserver
2 months ago

A.I. Will Break the Creator Economy As We Know It -And a New One Will Rise

A.I. will fundamentally transform industries, creating distinct pre- and post-A.I. eras.
The creator economy will undergo significant changes due to A.I.'s impact on content monetization.
Social media marketing
fromEMARKETER
1 month ago

Creators are increasing their income from alternative revenue streams

US social media tipping and gifting revenue increased nearly 40% year-on-year, emphasizing growth in creator monetization.
fromAdweek
2 weeks ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

fromVariety
2 weeks ago
Marketing tech

Studio71 Launches AI-Powered Service to Streamline Multiplatform Digital Publishing

more#social-media
#content-creation
Media industry
fromForbes
1 month ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
Media industry
fromForbes
1 month ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
more#content-creation
Growth hacking
fromEntrepreneur
1 week ago

Inside the Fight League That's Turning Creators Into Broadcasters | Entrepreneur

GLORY CEO Marshall Zelaznik believes creators are essential for his company's growth strategy, likening them to new TV networks for fan engagement.
#roblox
Marketing tech
fromDigiday
2 months ago

Roblox's ad expansion sparks backlash from creator studios

Roblox's advertising strategy in 2025 is causing friction with creator studios over monetization revenue-sharing.
Social media marketing
fromForbes
2 months ago

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
E-Commerce
fromTechCrunch
1 week ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
Marketing tech
fromDigiday
2 months ago

Roblox's ad expansion sparks backlash from creator studios

Roblox's advertising strategy in 2025 is causing friction with creator studios over monetization revenue-sharing.
Social media marketing
fromForbes
2 months ago

Why Gen Z Buys From Brands They See On Roblox

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.
Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
E-Commerce
fromTechCrunch
1 week ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
more#roblox
Artificial intelligence
fromDigiday
1 week ago

In Graphic Detail: How creators are using generative AI to shape video and design

The majority of creators have integrated AI into their workflows by 2025.
AI enhances efficiency in various stages of content creation.
#podcasting
Podcast
fromRAIN News
3 weeks ago

Cadence13 founder Chris Corcoran starts new podcast content studio

Arena Studios aims to redefine multimedia creation with a sports focus while embracing broader themes of storytelling and influence.
Podcast
fromRAIN News
3 weeks ago

Cadence13 founder Chris Corcoran starts new podcast content studio

Arena Studios aims to redefine multimedia creation with a sports focus while embracing broader themes of storytelling and influence.
more#podcasting
Startup companies
fromEntrepreneur
2 weeks ago

Why Solopreneurs Should Think Like Startup Founders | Entrepreneur

Solopreneurs can adopt startup strategies to achieve independence and growth.
The creator economy is shifting towards direct-to-fan engagement, offering new revenue opportunities.
Mental health
fromInc
2 weeks ago

Why I'm Launching a Therapy Service for Creators-and What Every Entrepreneur Can Learn From It

The creator economy is valued at over $250 billion, but mental health support for creators is critically lacking.
#hollywood
Media industry
fromBusiness Insider
2 months ago

I flew to SXSW to check the pulse of TV, film, and the creator economy. These were the 6 hottest topics among insiders.

SXSW highlighted the entertainment industry's struggle with AI challenges amidst ongoing strikes and tech disruptions.
Media industry
fromForbes
2 weeks ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
Media industry
fromBusiness Insider
2 months ago

I flew to SXSW to check the pulse of TV, film, and the creator economy. These were the 6 hottest topics among insiders.

SXSW highlighted the entertainment industry's struggle with AI challenges amidst ongoing strikes and tech disruptions.
Media industry
fromForbes
2 weeks ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
more#hollywood
#content-moderation
fromLindsey Gamble
3 weeks ago
Social media marketing

Facebook Targets Spammy Content to Improve Feeds and Boost Creator Visibility - Lindsey Gamble

fromDigiday
1 month ago
Marketing tech

'We have our understanding of what we accept or what we don't accept': Kick's co-founder talks creator push and growing pains

Social media marketing
fromLindsey Gamble
3 weeks ago

Facebook Targets Spammy Content to Improve Feeds and Boost Creator Visibility - Lindsey Gamble

Facebook is limiting reach and monetization for accounts engaging in spammy behavior.
New tools and measures are introduced to enhance user experience and support content creators.
fromDigiday
1 month ago
Marketing tech

'We have our understanding of what we accept or what we don't accept': Kick's co-founder talks creator push and growing pains

more#content-moderation
#entrepreneurship
more#entrepreneurship
#livestreaming
Marketing tech
fromDigiday
2 months ago

Why creators see Twitch's monetization and moderation updates as the latest salvo in the livestreaming wars

Twitch's new monetization features are aimed at regaining its competitive edge against rivals like YouTube and Kick.
Marketing tech
fromDigiday
3 weeks ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
Media industry
fromDigiday
4 weeks ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
Marketing tech
fromDigiday
2 months ago

Why creators see Twitch's monetization and moderation updates as the latest salvo in the livestreaming wars

Twitch's new monetization features are aimed at regaining its competitive edge against rivals like YouTube and Kick.
Marketing tech
fromDigiday
3 weeks ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
Media industry
fromDigiday
4 weeks ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
more#livestreaming
#tiktok
NYC startup
fromWIRED
1 month ago

The Founder of OnlyFans Wants to Buy TikTok

Stokely proposes to buy TikTok's US operations to empower creators and challenge social media giants.
more#tiktok
fromDigiday
1 month ago

The Independent bets big on individual talent-led verticals with the launch of Independent Studios

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios.
London startup
#substack
fromDigiday
2 months ago
Marketing tech

Substack's video push sees modest bump, but a long road remains to win over creators

fromDigiday
2 months ago
Marketing tech

Substack's video push sees modest bump, but a long road remains to win over creators

more#substack
Social media marketing
fromSoapcentral
1 month ago

MrBeast v/s Mark Zuckerberg: Net Worth compared as YouTuber advices Meta creator on how to monetize on video content

MrBeast and Zuckerberg discussed monetizing video content, focusing on enhancing Meta's strategies, particularly through multilingual dubbing.
#marketing
Marketing tech
fromDigiday
2 months ago

As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connection

SXSW promotes a 'yes' culture that fosters collaboration and innovative thinking essential for marketers.
Marketing tech
fromDigiday
2 months ago

As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connection

SXSW promotes a 'yes' culture that fosters collaboration and innovative thinking essential for marketers.
more#marketing
Marketing tech
fromDigiday
2 months ago

The Honey scandal is a 'wake-up call' for the creator industry's affiliate partnerships

The creator economy is scrutinizing affiliate programs due to concerns over revenue skimming by companies like Honey.
Greater scrutiny of creator contracts is expected to enhance protections for creators against affiliate revenue disputes.
Marketing tech
fromTechCrunch
2 months ago

Twitch is letting more streamers access its monetization tools | TechCrunch

Twitch will democratize monetization by allowing more creators to access subscriptions and Bits regardless of follower count.
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