Kevin Markarian discusses how the real estate industry is evolving, particularly following the National Association of Realtors' 2024 settlement, which has changed commission structures and necessitated a shift in agent strategies. With buyers now potentially responsible for agent commissions, agents are pivoting their focus and marketing efforts towards sellers. Additionally, the rise of artificial intelligence is shaping lead generation and operational efficiencies in real estate. Markarian emphasizes the need for industry professionals to embrace these disruptions to thrive in a transforming market.
Kevin Markarian has highlighted the transformative impact of recent regulatory changes and artificial intelligence in the real estate industry, urging professionals to adapt quickly.
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