DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI | MarTech
Briefly

OpenAI CEO Sam Altman announced that ChatGPT users will have free and unlimited access to the upcoming GPT-5, streamlining the product line by eliminating the need for users to choose between different generative AI models. This strategic move may also be a response to increased competition from DeepSeek, which offers an AI product at a significantly lower cost. In contrast, tech giants like Google, Meta, Microsoft, and Amazon are reportedly planning to spend over $300 billion on AI without shifting towards more affordable models, indicating a possible lack of responsiveness to market changes.
With GPT-5, users will no longer have to choose between multiple generative AI models, as OpenAI simplifies its product line for better user experience.
OpenAI is the only major AI company that has adjusted its strategy in response to market pressures, contrasting with competitors who remain in denial.
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