Meta is evaluating short-term partnerships with Google and OpenAI to enhance conversational responses and other AI capabilities across its apps while continuing to develop proprietary models. Meta Superintelligence Labs is focused on ensuring Llama 5 can compete with top rivals. The company is pursuing multiple strategies: building internal models, forming partnerships, and open sourcing technology. Mark Zuckerberg is executing a major leadership reshuffle and hiring senior AI figures, which has generated internal tension. Australia will ban social media accounts for users under 16 from December, with fines up to AUD$50 million and government testing of enforcement options. Publicis Groupe Australia launched the Influential agency to expand influencer marketing capabilities.
Meta is weighing up partnerships with Google and OpenAI to boost AI features in its apps, according to The Information. Leaders at Meta Superintelligence Labs have discussed using Google's Gemini model for conversational responses in Meta AI, the company's main chatbot. Talks also include using OpenAI's models to power Meta AI and other social media tools. These deals would be short-term.
Meanwhile, Zuckerberg is driving the biggest leadership shake-up in Meta's 20-year history,heavily leaning on new hires. Recent additions include Shengjia Zhao, former Scale AI CEO Alexandr Wang, and former GitHub CEO Nat Friedman. Zhao, co-creator of OpenAI's ChatGPT, threatened to quit within just days of joining Meta. He even signed paperwork to return to OpenAI before Meta named him chief AI scientist. The episode underscores the tension inside Meta as it pushes to dominate artificial intelligence.
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