#influencer-marketing

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#brand-awareness
Marketing tech
fromInc
1 month ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
Marketing tech
fromInc
1 month ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
#social-media-marketing
Social media marketing
fromMarketing Dive
1 month ago

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.
Social media marketing
fromMarketing Dive
1 month ago

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.
#content-creation
Marketing tech
fromThe Daily Dot
1 month ago

Podcaster's likeness used for skincare ads on TikTok without her consent: "Dilutes my brand"

Arielle Lorre is seeking legal action against a skincare brand for using an AI-generated deepfake of her likeness without consent.
Marketing tech
fromThe Daily Dot
1 month ago

Podcaster's likeness used for skincare ads on TikTok without her consent: "Dilutes my brand"

Arielle Lorre is seeking legal action against a skincare brand for using an AI-generated deepfake of her likeness without consent.
#brand-management
fromFast Company
1 day ago
E-Commerce

Hailey Bieber built a billion-dollar beauty brand: Here's what every entrepreneur can learn from her success

fromFast Company
1 day ago
E-Commerce

Hailey Bieber built a billion-dollar beauty brand: Here's what every entrepreneur can learn from her success

#creator-economy
Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
fromForbes
2 weeks ago
Cannabis

The New Faces Of Weed: Meet The Cannabis Content Creators Doing What Big Brands Can't

fromForbes
3 weeks ago
Social media marketing

How The Creator Economy Is Reshaping Modern Marketing - And Why Brands Are Paying Attention

Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
fromForbes
2 weeks ago
Cannabis

The New Faces Of Weed: Meet The Cannabis Content Creators Doing What Big Brands Can't

fromForbes
3 weeks ago
Social media marketing

How The Creator Economy Is Reshaping Modern Marketing - And Why Brands Are Paying Attention

#social-media
Social media marketing
fromDigiday
4 weeks ago

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.
NYC startup
fromCurbed
1 month ago

Who Isn't a Moving Influencer?

Influencer partnerships are transforming the moving industry, offering free services in exchange for social media exposure.
Social media marketing
fromDigiday
4 weeks ago

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.
NYC startup
fromCurbed
1 month ago

Who Isn't a Moving Influencer?

Influencer partnerships are transforming the moving industry, offering free services in exchange for social media exposure.
fromNew York's Power 105.1 FM
2 days ago

Target Accused Of Trying To Win Back Black Shoppers With Kai Cenat Collab | New York's Power 105.1 FM

"Target trying so hard to get black people back in stores without hardcore apologizing. They let Kai and AMP have a sleepover in the store. Idc how many influencers they pay, still not shopping there,✨"
Social justice
#consumer-engagement
fromDigiday
3 weeks ago
Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

fromInc
1 week ago
E-Commerce

Olipop's Latest Marketing Stunt Drew a 30,000-Person Waitlist-and Sold Out Immediately

fromDigiday
3 weeks ago
Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

fromInc
1 week ago
E-Commerce

Olipop's Latest Marketing Stunt Drew a 30,000-Person Waitlist-and Sold Out Immediately

#authenticity
#entrepreneurship
fromInc
2 weeks ago
Startup companies

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

fromwww.cnbc.com
1 week ago
E-Commerce

At 28, her side hustle brought in $142K/yearnow it's her full-time job: My career and finances have 'never felt safer'

fromInc
2 weeks ago
Startup companies

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

fromwww.cnbc.com
1 week ago
E-Commerce

At 28, her side hustle brought in $142K/yearnow it's her full-time job: My career and finances have 'never felt safer'

#digital-marketing
fromAol
1 week ago
E-Commerce

AI influencers: What they are and how brands are using them

fromAol
1 week ago
E-Commerce

AI influencers: What they are and how brands are using them

fromInsideEVs
1 week ago

'Tesla Knows How To Use Them': How Influencers Drive The Robotaxi Narrative

Sometimes, we'd have a great and open relationship with those folks, who worked very hard under a notoriously demanding boss. But on other occasions, our interactions could be explosive.
Cars
#fashion-industry
fromWWD
1 month ago
Marketing tech

Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture

fromWWD
1 month ago
Marketing tech

Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture

fromWWD
1 week ago

Bold Management's Parent Ykone Group Acquires Majority Stake in The Digital Prototype

"We've always believed in cross-market synergy and international scale. With TDP, we're not only expanding geographically - we're bringing on board a like-minded team with an incredible reputation in the fashion and beauty space."
E-Commerce
fromSportskeeda
1 week ago

"Infuriating as a consumer": Carey Price's wife Angela bluntly slams Lululemon's influencer marketing trips

Lululemon's heavy spending on influencer marketing while the quality of their products declines is infuriating for consumers, as voiced by Angela Price.
E-Commerce
fromThe New Inquiry
7 months ago

Health Equity Capture

The popularity of Godfrey's reaction to the chicken salad was all about her personality, showcasing her enjoyable experience that resonated dearly with audiences.
E-Commerce
#content-distribution
fromstupiddope.com
2 weeks ago
Fashion & style

You Hired a Fashion Content CreatorNow What? How to Turn Great Content Into Real Results | stupidDOPE | Est. 2008

fromstupiddope.com
2 weeks ago
Fashion & style

You Hired a Fashion Content CreatorNow What? How to Turn Great Content Into Real Results | stupidDOPE | Est. 2008

#content-marketing
fromstupiddope.com
2 weeks ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromstupiddope.com
2 weeks ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromBusiness Insider
2 weeks ago

The cofounder of the viral AI 'cheating' startup Cluely says he only hires people for 2 jobs

At Cluely, every team member plays a vital role as either an engineer developing the product or an influencer promoting it to achieve viral success.
Growth hacking
fromThe Drum
3 weeks ago

No admin fees, value-based models, guaranteed results: A new era of agency contracts

"We've evolved beyond the traditional time-and-materials model to a value-based pricing approach that better reflects the impact of our work."
Marketing tech
#lowes
fromLondon Business News | Londonlovesbusiness.com
3 weeks ago

UK gambling policy shortcomings have opened the door to black market activity - London Business News | Londonlovesbusiness.com

As the research shows, unlicensed gambling sites present significant risks, including financial loss and emotional distress, especially for vulnerable individuals who are self-excluded.
UK news
#marketing-trends
Social media marketing
fromForbes
1 month ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
Social media marketing
fromForbes
1 month ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
#tiktok
fromLindsey Gamble
1 month ago
Marketing tech

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns - Lindsey Gamble

Marketing tech
fromLindsey Gamble
1 month ago

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns - Lindsey Gamble

TikTok's Ad Assistant simplifies campaign management for advertisers with AI-driven recommendations and real-time optimization.
Marketing tech
fromThe Verge
1 month ago

TikTok will give advertisers even more data on trends and users

TikTok is enhancing its advertising capabilities with AI-powered tools for tailored content.
#consumer-behavior
fromDigiday
1 month ago
Marketing tech

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.
fromInc
4 weeks ago
Marketing tech

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
Marketing tech
fromDigiday
1 month ago

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.
Marketing tech
fromInc
4 weeks ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
#linkedin
fromAdweek
1 month ago
Social media marketing

Unilever's K18 Tests a New Frontier for Beauty Influencing: LinkedIn

fromLindsey Gamble
1 month ago
Social media marketing

LinkedIn's New B2B Influencer Marketing Guide Highlights Creator Strategies and Tools - Lindsey Gamble

Social media marketing
fromAdweek
1 month ago

Unilever's K18 Tests a New Frontier for Beauty Influencing: LinkedIn

Unilever is utilizing LinkedIn for beauty influencer marketing, highlighting the platform's unique potential in this space.
fromLindsey Gamble
1 month ago
Social media marketing

LinkedIn's New B2B Influencer Marketing Guide Highlights Creator Strategies and Tools - Lindsey Gamble

fromNBC News
1 month ago

Trump's surgeon general pick criticizes others' conflicts but profits from wellness product sales

Means, who has carved out a niche in the wellness industry, set up deals with an array of businesses that cause concerns about conflicting interests.
Marketing tech
#ethics
#marketing-strategy
fromDigiday
1 month ago
Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

fromAdweek
1 month ago
Marketing tech

Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Marketing tech
fromAdweek
1 month ago

Clinique's Truth Over Trend Strategy With Christie Sclater

Clinique leads by maintaining its dermatological roots while adapting to modern marketing trends.
Influencer marketing significantly outperforms traditional advertising in sales and audience retention.
fromDigiday
1 month ago
Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

fromAdweek
1 month ago
Marketing tech

Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

fromFast Company
1 month ago
Social media marketing

'I want to take you to a workout class': Influencers are turning brand trips into exclusive real-life fan experiences

Influencers are creating community-building experiences for their followers through personalized trips and meetups.
fromVuejobs
1 month ago

Full Stack Development (Python, Vue.js) - Long term, CTO at Bulba

Bulba is seeking a senior full stack developer to lead the technical direction of its influencer collaboration platform, emphasizing ownership of the web app.
London startup
fromAdweek
1 month ago

From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder

Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.
Marketing tech
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