The creator economy is facing an authenticity crisisThe creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stabilityThe creator economy is expanding, but many creators struggle to sustain a living as competition increases.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Want To Sell Like Mr. Beast? Brands Must Build A Strong CommunityCreators are not just talent; they are crucial community builders and marketing channels.
Can LTK Become The AdSense Of Affiliate Marketing For Creators?LTK is reshaping the creator economy by providing a direct platform for creators to connect and sell without algorithmic barriers.
How To Transform Social Marketing Into A Predictable Revenue ChannelCreator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
The creator economy is facing an authenticity crisisThe creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stabilityThe creator economy is expanding, but many creators struggle to sustain a living as competition increases.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Want To Sell Like Mr. Beast? Brands Must Build A Strong CommunityCreators are not just talent; they are crucial community builders and marketing channels.
Can LTK Become The AdSense Of Affiliate Marketing For Creators?LTK is reshaping the creator economy by providing a direct platform for creators to connect and sell without algorithmic barriers.
How To Transform Social Marketing Into A Predictable Revenue ChannelCreator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?Unilever shifts to a social-first advertising model under CEO Fernando Fernandez, allocating 50% of media dollars to social channels and increasing influencer partnerships.
Snap Expands Creator Tools With Later Partnership - Snap (NYSE:SNAP)Snap Inc. partners with Later to enhance creator collaborations and streamline content publishing on Snapchat.The integration allows marketers to efficiently discover and manage collaborations with Snapchat creators.
Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma ReportBrands must prioritize authentic influencers for real connections with consumers amid changing engagement patterns.
As political polarization intensifies, agencies struggle to find brand-safe gaming influencersContent creators are increasingly vocal about politics, impacting influencer marketing dynamics.The rise of political discourse among influencers has reshaped audience expectations.
Six Marketing Trends That CMOs Should Pay Attention ToInnovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Calling All Cannabis Content Creators: Work with Silly Nice and Review Top Products | stupidDOPESilly Nice seeks cannabis influencers to help promote its brand and educate consumers amid advertising regulations.
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?Unilever shifts to a social-first advertising model under CEO Fernando Fernandez, allocating 50% of media dollars to social channels and increasing influencer partnerships.
Snap Expands Creator Tools With Later Partnership - Snap (NYSE:SNAP)Snap Inc. partners with Later to enhance creator collaborations and streamline content publishing on Snapchat.The integration allows marketers to efficiently discover and manage collaborations with Snapchat creators.
Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma ReportBrands must prioritize authentic influencers for real connections with consumers amid changing engagement patterns.
As political polarization intensifies, agencies struggle to find brand-safe gaming influencersContent creators are increasingly vocal about politics, impacting influencer marketing dynamics.The rise of political discourse among influencers has reshaped audience expectations.
Six Marketing Trends That CMOs Should Pay Attention ToInnovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Calling All Cannabis Content Creators: Work with Silly Nice and Review Top Products | stupidDOPESilly Nice seeks cannabis influencers to help promote its brand and educate consumers amid advertising regulations.
Deepfake scammers are hijacking TikTok's wellness craze to sell dubious health productsScammers are increasingly using deepfake technology on TikTok to create fake influencers and misleading narratives to sell wellness products.
Amazon and Founder of OnlyFans Put In Last-Minute Bids to Buy TikTokWith the deadline for TikTok's ownership approaching, multiple bidders, including Amazon, are emerging amidst a complex legal and political landscape.
Amid ban uncertainty, TikTok's role in brands' social presences has decreasedBrands are diversifying their marketing budgets across platforms to reduce reliance on TikTok after a significant outage.
'Uber for guns' app Protector lets you hire armed body guards like you would an Uber - but does anyone need this? | TechCrunchThe viral TikTok videos of women flaunting hired bodyguards serve as a marketing campaign for the app Protector.
How to Gain More TikTok Followers in 2025Unique content strategy on TikTok is essential for growth, not just trendy posts.Genuine engagement is key for TikTok success in 2025.
How to Reach 1K TikTok Followers Fast and What You UnlockReaching 1,000 followers on TikTok signifies serious content creation and opens new opportunities for creators.It allows live streaming, connecting creators with their audience in real time.
Deepfake scammers are hijacking TikTok's wellness craze to sell dubious health productsScammers are increasingly using deepfake technology on TikTok to create fake influencers and misleading narratives to sell wellness products.
Amazon and Founder of OnlyFans Put In Last-Minute Bids to Buy TikTokWith the deadline for TikTok's ownership approaching, multiple bidders, including Amazon, are emerging amidst a complex legal and political landscape.
Amid ban uncertainty, TikTok's role in brands' social presences has decreasedBrands are diversifying their marketing budgets across platforms to reduce reliance on TikTok after a significant outage.
'Uber for guns' app Protector lets you hire armed body guards like you would an Uber - but does anyone need this? | TechCrunchThe viral TikTok videos of women flaunting hired bodyguards serve as a marketing campaign for the app Protector.
How to Gain More TikTok Followers in 2025Unique content strategy on TikTok is essential for growth, not just trendy posts.Genuine engagement is key for TikTok success in 2025.
How to Reach 1K TikTok Followers Fast and What You UnlockReaching 1,000 followers on TikTok signifies serious content creation and opens new opportunities for creators.It allows live streaming, connecting creators with their audience in real time.
Brands hire Gen X and boomer influencers as the 'power of the silver influencer' risesBrands are increasingly recognizing the potential of silver influencers from Gen X and boomer generations for marketing efforts.
Who won fashion month AW25 on social media?The Autumn/Winter 2025 fashion season saw brands pivot towards nostalgic and culturally relevant ambassadors, reflecting evolving audience preferences.
Five Steps To Build Creator Marketing Programs That WorkUnderstanding your audience is crucial for successful influencer marketing.Relevance of the influencer's content is more important than the size of their following.
Reinventing Retail for Gen Z: Stacy Doren's Vision for JourneysJourneys is evolving to reach a broader teen market while maintaining its cultural relevance and focusing on female consumers.
Brands hire Gen X and boomer influencers as the 'power of the silver influencer' risesBrands are increasingly recognizing the potential of silver influencers from Gen X and boomer generations for marketing efforts.
Who won fashion month AW25 on social media?The Autumn/Winter 2025 fashion season saw brands pivot towards nostalgic and culturally relevant ambassadors, reflecting evolving audience preferences.
Five Steps To Build Creator Marketing Programs That WorkUnderstanding your audience is crucial for successful influencer marketing.Relevance of the influencer's content is more important than the size of their following.
Reinventing Retail for Gen Z: Stacy Doren's Vision for JourneysJourneys is evolving to reach a broader teen market while maintaining its cultural relevance and focusing on female consumers.
Influencer Marketing Is Busting Through The Walls Of Social MediaInfluencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is set to grow 15% year-on-year and reach $10.52 billion by 2025.
Forget celebrity versus creator - it's about the hybrid strategy in a $10B creator economyThe boundaries between celebrities and content creators have blurred, impacting influencer marketing strategies.
A Road Map For Brands On The New Frontier Of AdvertisingTraditional advertising methods are becoming less effective as modern consumers resist interruptions for content.
A Creator Sourcing Strategy You've Never Heard Of But Should Be UsingLeveraging creator data through 'Creator Coupling' is essential for building a top-notch influencer roster.
10 Essential Skills For Influencers In 2025Influencer marketing requires niche expertise, storytelling ability, and adaptability for content creators to attract and maintain brand partnerships.
Influencer Marketing Is Busting Through The Walls Of Social MediaInfluencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is set to grow 15% year-on-year and reach $10.52 billion by 2025.
Forget celebrity versus creator - it's about the hybrid strategy in a $10B creator economyThe boundaries between celebrities and content creators have blurred, impacting influencer marketing strategies.
A Road Map For Brands On The New Frontier Of AdvertisingTraditional advertising methods are becoming less effective as modern consumers resist interruptions for content.
A Creator Sourcing Strategy You've Never Heard Of But Should Be UsingLeveraging creator data through 'Creator Coupling' is essential for building a top-notch influencer roster.
10 Essential Skills For Influencers In 2025Influencer marketing requires niche expertise, storytelling ability, and adaptability for content creators to attract and maintain brand partnerships.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
Local Influencer Marketing For Brand Awareness & EngagementLocal influencer marketing generates high ROI and fosters community connections.Authentic partnerships and engagement are more important than follower counts in influencer marketing.
Omnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big BrandsMicroinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.
WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creatorsBrands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
Local Influencer Marketing For Brand Awareness & EngagementLocal influencer marketing generates high ROI and fosters community connections.Authentic partnerships and engagement are more important than follower counts in influencer marketing.
Omnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big BrandsMicroinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.
WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creatorsBrands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
How creator partnerships go beyond awareness and conversions to fuel advocacyBrands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | EntrepreneurInfluencer partnerships should be rooted in shared values and authenticity for effectiveness.The right influencer choice can enhance brand credibility and audience trust.
Lessons From A CEO Who Spent $10M On InfluencersSean Frank reveals his $10 million influencer marketing strategy, emphasizing trust and brand psychology over CPM rates.
13 Best AI Tools for Influencer Marketing in 2025 | ClickUpInfluencer partnerships vary in success; data-driven insights are crucial for effective campaigns.
How creator partnerships go beyond awareness and conversions to fuel advocacyBrands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | EntrepreneurInfluencer partnerships should be rooted in shared values and authenticity for effectiveness.The right influencer choice can enhance brand credibility and audience trust.
Lessons From A CEO Who Spent $10M On InfluencersSean Frank reveals his $10 million influencer marketing strategy, emphasizing trust and brand psychology over CPM rates.
13 Best AI Tools for Influencer Marketing in 2025 | ClickUpInfluencer partnerships vary in success; data-driven insights are crucial for effective campaigns.
How Web Design Became The New DropshippingThe web design market is oversaturated due to the influx of naive designers and template misuse.
BTS' Jin reportedly contributed 42% of Gucci's total EMV at Milan Fashion Week Fall/Winter 2025 equivalent to $24 millionBTS's Jin significantly boosted Gucci's Earned Media Value with just two posts during Milan Fashion Week.
Virginia Norris Launches London-based Agency, Virginia and PartnersVirginia Norris establishes a fashion-focused agency, Virginia and Partners, reflecting a growing demand for niche public relations in the industry.
BTS' Jin reportedly contributed 42% of Gucci's total EMV at Milan Fashion Week Fall/Winter 2025 equivalent to $24 millionBTS's Jin significantly boosted Gucci's Earned Media Value with just two posts during Milan Fashion Week.
Virginia Norris Launches London-based Agency, Virginia and PartnersVirginia Norris establishes a fashion-focused agency, Virginia and Partners, reflecting a growing demand for niche public relations in the industry.
How brands can shift their focus from public engagement to private messagingBrands are shifting focus from public engagement metrics to direct messaging for better consumer connection.
Duolingo parodied Ashton Hall's morning routine, and it's total geniusDuolingo effectively uses humor and trend-jumping to enhance social media marketing and brand relevance.
How brands can shift their focus from public engagement to private messagingBrands are shifting focus from public engagement metrics to direct messaging for better consumer connection.
Duolingo parodied Ashton Hall's morning routine, and it's total geniusDuolingo effectively uses humor and trend-jumping to enhance social media marketing and brand relevance.
Creators and influencers on edge about Meta's reported Reels spin-offMeta's potential spin-off of Instagram Reels into a standalone app raises concerns about its impact on creators' brand partnerships and viewership.
Meta Adds Improved Tools to Facilitate Creator Collaborations for PromotionsMeta's new tools facilitate brand-creator collaborations for influencer campaigns, enhancing engagement through data-driven recommendations.
Creators and influencers on edge about Meta's reported Reels spin-offMeta's potential spin-off of Instagram Reels into a standalone app raises concerns about its impact on creators' brand partnerships and viewership.
Meta Adds Improved Tools to Facilitate Creator Collaborations for PromotionsMeta's new tools facilitate brand-creator collaborations for influencer campaigns, enhancing engagement through data-driven recommendations.
How generative AI is changing creator contracts to prevent brand and copyright risksAgencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
AnyMind Group Expands AnyTag to Xiaohongshu for Enhanced Influencer Marketing - TipRanks.comAnyMind Group expands AnyTag platform to include Xiaohongshu, improving influencer marketing across APAC and Middle Eastern markets.
Amazon tried to make shopping social. Here's why it didn't clickAmazon's Inspire social feed failed due to a mismatch with consumer behavior and lack of influencer engagement.
Best Buy takes on Walmart, Amazon in billion-dollar opportunityRetail remains competitive, with shoppers seeking the best deals and fast service.Influencer-driven storefronts are a new trend among retailers to boost online sales.
Amazon tried to make shopping social. Here's why it didn't clickAmazon's Inspire social feed failed due to a mismatch with consumer behavior and lack of influencer engagement.
Best Buy takes on Walmart, Amazon in billion-dollar opportunityRetail remains competitive, with shoppers seeking the best deals and fast service.Influencer-driven storefronts are a new trend among retailers to boost online sales.
Powder Greens: Superfood Savior or Influencer Cash Grab?The nutritional benefits of powdered greens are debated, with potential advantages but also significant limitations compared to whole foods.
The rise of the 'micro-influencer'Micro and nano-influencers are redefining brand-consumer connections with authentic engagement.
Alchemy's $100M Fund Pays Influencers Upfront for Brand Deals - Here's How It Works from The Founder - Lindsey GambleAlchemy's $100 million fund aims to provide upfront payments to creators, addressing cash flow challenges in influencer marketing.
The rise of the 'micro-influencer'Micro and nano-influencers are redefining brand-consumer connections with authentic engagement.
Alchemy's $100M Fund Pays Influencers Upfront for Brand Deals - Here's How It Works from The Founder - Lindsey GambleAlchemy's $100 million fund aims to provide upfront payments to creators, addressing cash flow challenges in influencer marketing.
Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this yearEmma Chamberlain's coffee brand aims for $33 million in revenue despite previous challenges.
Revolve Group EPS Soars Over Forecast | The Motley FoolRevolve Group reported strong Q4 earnings, exceeding expectations with robust revenue growth and improved profitability.
Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this yearEmma Chamberlain's coffee brand aims for $33 million in revenue despite previous challenges.
Revolve Group EPS Soars Over Forecast | The Motley FoolRevolve Group reported strong Q4 earnings, exceeding expectations with robust revenue growth and improved profitability.
Black Women Shined In Jamaica On A Melanated ShaecationSheaMoisture effectively prioritized representation and cultural experience in their brand trip for Black women influencers.
How Tupperware took over our homes, with Decoder RingTupperware's innovative sales strategy revolutionized marketing through social parties, influencing modern sales techniques despite its eventual decline.
Identifying Brand Ambassadors And Partnerships That Authentically Represent Your BrandLeveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.Authenticity and long-term relationships are key to successful brand ambassador strategies.
How Tupperware took over our homes, with Decoder RingTupperware's innovative sales strategy revolutionized marketing through social parties, influencing modern sales techniques despite its eventual decline.
Identifying Brand Ambassadors And Partnerships That Authentically Represent Your BrandLeveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.Authenticity and long-term relationships are key to successful brand ambassador strategies.
Silly Nice is Seeking New York Cannabis Influencers and Product Reviewers | stupidDOPESilly Nice emphasizes quality, transparency, and influencer partnerships to grow its cannabis brand in New York.
Join the Movement: Silly Nice Seeks Influencers and Reviewers for Exclusive Cannabis | stupidDOPESilly Nice seeks authentic influencers to promote premium cannabis products and community engagement.
Calling New York Influencers: Silly Nice Wants You to Review Premium Cannabis | stupidDOPESilly Nice is spearheading New York's cannabis scene with a focus on community, sustainability, and influencer partnerships.
Silly Nice is Seeking New York Cannabis Influencers and Product Reviewers | stupidDOPESilly Nice emphasizes quality, transparency, and influencer partnerships to grow its cannabis brand in New York.
Join the Movement: Silly Nice Seeks Influencers and Reviewers for Exclusive Cannabis | stupidDOPESilly Nice seeks authentic influencers to promote premium cannabis products and community engagement.
Calling New York Influencers: Silly Nice Wants You to Review Premium Cannabis | stupidDOPESilly Nice is spearheading New York's cannabis scene with a focus on community, sustainability, and influencer partnerships.
Google Updates BrandConnect to Facilitate Creator Content PartnershipsGoogle has enhanced BrandConnect to streamline the collaboration between brands and creators, particularly focusing on the effectiveness of short-form content.
Trump's Tesla 'ad' is all kinds of desperateTrump and Musk's White House Tesla ad exemplifies uninspired celebrity marketing, blurring lines between presidency and product endorsement.
Retail media networks want to be known as media companies nowRetail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.
Google Updates BrandConnect to Facilitate Creator Content PartnershipsGoogle has enhanced BrandConnect to streamline the collaboration between brands and creators, particularly focusing on the effectiveness of short-form content.
Trump's Tesla 'ad' is all kinds of desperateTrump and Musk's White House Tesla ad exemplifies uninspired celebrity marketing, blurring lines between presidency and product endorsement.
Retail media networks want to be known as media companies nowRetail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.
Rare Beauty's chief marketer on winning Gen Z through community-oriented marketingRare Beauty's success illustrates the power of influencer-driven marketing strategies over traditional advertisements.
6 Takeaways From Keith Lee's SXSW Panel in AustinKeith Lee emphasizes the importance of persistence and balance in his career as a food critic.He rarely finishes all food ordered to maintain a healthy lifestyle.
Any Other Business: Pippa O'Connor is walking the thin line between ads and contentPippa O'Connor's beauty brand Poco is entangled in a dispute with the Advertising Standards Authority over advertising disclosure on social media.
Confessions of a LinkedIn influencer - PR DailyLinkedIn is evolving, with influencers shifting from job networking to establishing personal brands and authority in their industries.
eTail Palm Springs: The biggest takeaways from retail execsRetail professionals are adapting to transformations in the industry, focusing on customer feedback, influencer marketing, and multigenerational strategies.
Study reveals hidden costs of sponsored content for influencersSponsored content can harm an influencer's reputation and reduce audience engagement.
Meta Provides Insights into Game Marketing and Evolving Promotional ApproachesInfluencer marketing enhances authenticity and audience reach for game developers.Customizing marketing messages for different audience segments increases ad effectiveness.
Study reveals hidden costs of sponsored content for influencersSponsored content can harm an influencer's reputation and reduce audience engagement.
Meta Provides Insights into Game Marketing and Evolving Promotional ApproachesInfluencer marketing enhances authenticity and audience reach for game developers.Customizing marketing messages for different audience segments increases ad effectiveness.
JBL Campus: Looking Beyond Frontline Stars For Culturally Relevant MarketingJBL Campus focuses on athletes' stories and community leadership rather than solely athletic statistics.
Council Post: Why Testing Before Launching Is The New Standard For Marketers And CreatorsTesting campaigns pre-launch is crucial for brand success in today's fast-paced market.Understanding emotional connection with consumers leads to better marketing outcomes.
Revolve Will Test Its Offline Muscle With New LA StoreRevolve is shifting from online influence to physical retail with a new Los Angeles store to combat sluggish sales.
Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing | The Problem With B2B MarketingThe evolution of B2B influencer marketing focuses on building trust through authentic, expert voices.