""And that really is one of the things with guys like Sam Altman and Dario Amodei from Anthropic," Zitron was saying over burgers on a fine Manhattan afternoon in September. "I work with founders all the time. I'm a founder myself, I guess-I don't like the title. But when you are a person that has to make more money than you lose, otherwise you lose your business, and you see these chunderfucks burning 5, 10 billion dollars in a year-and everyone's celebrating them? It's offensive.""
""I said, 'I appreciate the comment, but, like, this isn't about you,'" Zitron told me. "His company is burning billions of dollars. He's a terrible businessman.""
""Sam Altman is full of shit" and "Mark Zuckerberg is a putrid ghoul.""
Ed Zitron runs boutique public relations firm EZPR while projecting a confrontational public persona that targets prominent AI leaders. He uses blunt language to label figures such as Sam Altman and Mark Zuckerberg with extreme epithets. Zitron frames his criticism around fiscal responsibility, condemning AI companies for burning billions and celebrating wasteful spending. He says his outspoken stance has not cost him business, noting only one client concern that he deflected by separating the critique from that client's position. His rhetoric combines small‑business indignation with firsthand PR and founder experience.
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