The advertising industry has rapidly adopted AI tools following the launch of Chat-GPT 4 two years ago. However, this transition has not come without challenges. Prominent figures in the industry have shared their frustrations, from AI's inability to create professional quality pitch decks to the overreliance on AI-generated visuals that initially impress clients but can lead to mismatched expectations. As AI integrates deeper into workflows, the ad industry grapples with both the potential and limitations of this technology.
"We've thrown a lot of AI tools at our workflows... But there's one thing AI still can't do: make a pitch deck that doesn't read like it was built by an 11-year-old..."
"In the early days of gen AI... we hit a fundamental snag: the work was too good. Clients saw AI-generated visuals - tailored, high-impact and looking like a $250,000 David LaChapelle shoot..."
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