The article discusses the current state of AI and its impact on ad tech, noting a stark contrast between expectations of a futuristic world and the reality of present-day technology. While AI continues to evolve, providing tools such as writing assistants, it hasn't yet transformed everyday life or ad tech in the radical ways imagined by sci-fi visions. The article posits that even with advancements, the industry still closely resembles its 2017 state, leaving many feeling that the future is still yet to arrive.
Instead, we got an app. AI-powered help with writing emails. Helpful? Yes. Futuristic? Not exactly. The robot maid? Still on backorder.
But in ad tech, one could argue: The future is here, but it still looks like a media plan from 2017.
We expected AI to swoop in like Rosie the Robot and take care of everything - briefs, planning, optimisation, maybe even client reporting.
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