"Expect all the big players in AI to be spending lavishly on ads during the Super Bowl this year, including rivals OpenAI and Anthropic with the latter taking not one but two swings at its bigger competitor. Yes, this will be the AI Bowl, and maybe that is what people will call it after the barrage of ads from AI companies and tech companies looking to promote their new AI-driven products."
"For example, below is Anthropic's newly released ad poking fun at ChatGPT for introducing ads on its free version. The tagline: "Ads are coming to AI. But not to Claude." Here's another ad from the same campaign, featuring a guy asking for advice about how to talk to his mother, and then being fed a creepy ad in ChatGPT's overeager tone for a cubs-and-cougars dating site."
Major AI companies will spend lavishly on Super Bowl ads, including Google, Meta, Salesforce, and Amazon. OpenAI and Anthropic will be especially prominent, with Anthropic running two ads aimed at ChatGPT and highlighting Claude as ad-free. One Anthropic spot uses the tagline "Ads are coming to AI. But not to Claude." Another shows a man seeking advice who then receives a creepy dating-site-style ad in a ChatGPT-like tone. Sam Altman posted a 12-paragraph response on Xitter reacting to the campaign. The trend echoes the Crypto Bowl of 2022 and reflects advertising priorities and consumer-culture signaling during the Super Bowl.
Read at sfist.com
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