The article highlights a significant shift in consumer behavior as more individuals are now utilizing Generative AI platforms like ChatGPT and Gemini for product and service recommendations. Recent surveys show that 58% of consumers have turned to these tools, a notable increase from 25% in the previous year. Furthermore, the holiday season of 2024 recorded an extraordinary 1,300% increase in AI search referrals, indicating a growing dependency on AI for shopping and decision-making processes.
58% of consumers now turn to Gen AI tools for product recommendations, a significant rise from only 25% in 2023, highlighting a major shift in consumer behavior.
The holiday season in 2024 saw a staggering 1,300% increase in AI search referrals to U.S. retail sites, underscoring the growing reliance on Gen AI for shopping.
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