#consumer-behavior

#consumer-behavior

Marketers are shifting focus from data-gathering strategies to better utilization of existing data as cookies face uncertainty.

Christmas retailing has transformed significantly, starting earlier each year, leading to consumer fatigue.

Small businesses struggle to compete with larger brands' aggressive marketing in the holiday season.

Evaluate shopping habits to align with personal values and financial goals.

Many individuals express a desire to reduce consumption and waste in their buying practices.

Online fashion purchases in Spain surged from 8.8% in 2013 to 46.7% in 2022, showing significant shifts in shopping habits.

Fast-to-market products designed for viral appeal lack quality and long-term value, contributing to waste and consumer disappointment.

43% of UK shoppers will buy pre-loved gifts this Christmas, showing a shift towards sustainability and cost-saving.

Stricter return policies have emerged as retailers combat high return rates and fraud, complicating the return process for consumers.

Retailers face unprecedented returns post-holiday season due to evolving consumer habits and lenient return policies.

Consumers dislike stricter return policies unless retailers explain the rationale behind the changes.

TikTok significantly influences food trends and consumer buying, as evidenced by Gopuff's 2024 sales data reflecting these impacts.

Footfall in UK retail destinations has significantly dropped this Boxing Day, indicating changing consumer behaviors amid the ongoing cost of living crisis.

Bath & Body Works significantly relies on a few fragrances, like Perfect in Pink, to drive sales during the critical holiday shopping season.

The lack of awareness and action among Americans towards high-yield savings accounts leads to significant earned interest losses.

Be aware of misleading marketing and upselling tactics in quick-lube and car dealerships.

Educating yourself about standard practices can protect you financially when shopping for cars or vehicle maintenance.

U.S. new-car sales are expected to exceed 15.8 million in 2024, the highest since 2019.

Cars are integral to American society, as seen in resilient sales despite political divides.

2024 saw a significant increase in EV sales, highlighting changing consumer preferences.

Podcasting is rapidly growing, creating significant advertising opportunities for brands to connect with diverse audiences.

Scaling marketing effectively while preserving brand authenticity is a challenge for growing companies.

Marketers are moving from data-gathering to improving the use of existing data amid the decline of third-party cookies.

KOL marketing harnesses the influence of authoritative figures to promote products, significantly impacting consumer behavior and trends.

The digital marketing landscape in 2025 will require brands to embrace personalization at scale and optimize for voice and visual searches.

The rise of pragmatic consumers in APAC will significantly reshape retail dynamics in 2025.

Customers expect seamless and flexible experiences across digital and physical channels after the pandemic.

Search has evolved from a channel to a behavior, influenced by social media habits and AI advancements.

Human success can dramatically hinge on social influence rather than solely on the intrinsic quality of a product.

Choosing the right local partner is crucial for successful corporate social responsibility initiatives in Latin America.

Globalization and CSR impact online shopping behaviors by alleviating consumer hesitancy.

CSR initiatives play a vital role in enhancing online purchasability and purchasing frequency.

Promoting corporate social responsibility (CSR) can increase the likelihood of global online purchases among consumers.

Japanese consumers are particularly influenced by CSR initiatives when shopping online.

Record-high credit card debt affects consumers during the holiday season with many taking on significant debt despite strong consumer spending.

Holiday spending creates financial strain for many Americans, often resulting in debt that extends into the following year.

Amazon sales in 2024 were greatly shaped by TikTok, especially in beauty, groceries, and auto parts.

Virality on social media doesn't always ensure a product's long-term success among consumers.

Live shopping is gaining traction in the U.S., even as skepticism persists.

Dupe culture has surged due to inflation and TikTok, but buying imitations poses significant risks and potential for scams.

Returning presents during the holiday season is common, but it requires discretion and understanding of the giver's feelings.

Political beliefs significantly influence gift-giving decisions, often more than personal preferences, with shoppers considering others' ideologies 65% of the time.

The color green has dominated trends in home decor, fashion, and food throughout 2023, defying initial predictions of peach fuzz.

Sports significantly influence digital culture and consumer behavior, intersecting with various industries, including fashion and technology.

Boxing Day footfall is significantly down compared to last year, suggesting a shift towards online shopping.

Britons are set to spend £4.6 billion during Boxing Day sales, indicating ongoing consumer interest despite economic challenges.

E-commerce dominated the retail landscape with a 6.7% growth in online sales.

Consumers are seeking value, impacting their holiday spending behavior.

Certain metropolitan areas saw significant growth in online shopping.

East Ferry Farm is reducing turkey production from 6,500 to 400 due to changing consumer demands and market dynamics.

Many shoppers are starting their holiday shopping earlier this year to avoid crowds and spread out spending.

Inconsistent shopping experiences abound across Bay Area malls as holiday crowds vary significantly.

Marketers must adapt to changing consumer behavior driven by AI and social media, moving away from traditional search strategies.

The rise of conversational AI and social media is reshaping consumer information-seeking behaviors.

Unconventional gems from Amazon, driven by social media trends, are rapidly growing in popularity among consumers.

Super Weekend is expected to generate £3 billion in sales as last-minute Christmas shopping peaks, with many shoppers delaying purchases until the last moment.

Shoppers in the UK are projected to spend £3.04 billion during 'Panic Weekend' as they complete last-minute Christmas purchases.

2024 trends highlight bold, expressive fragrances and the rise of indie scents reshaping the fragrance market.

The trend of gourmand scents began in 2020 during the pandemic, reflecting the public's need for comfort and nostalgia.