#consumer-behavior

#consumer-behavior

It's much more practical to help a newly married couple out with their weekly shop, as two in five prefer practical gifts over extravagant ones.

When we averaged state results from two leading bureaus - FICO and VantageScore - we found the typical Californian had a credit score of 714 last year.

Participants rated unhealthy food as less unhealthy and healthy food as less healthy when considering calorie information, resulting in more moderate judgments about food health.

Urban India is becoming increasingly used to not having to wait - especially for goods and services delivered instantly. Startups like Pronto capitalize on this habit.

In the mattress market, the shift from old-school retail models to direct-to-consumer companies promises a better shopping experience, but cultural nostalgia for traditional stores remains.

Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs.

fleets of subscriptions are everywhere, and some may even say it’s a form of modern-day luxury—one that’s proving unsustainable for consumers juggling numerous memberships.

When our reference price is higher than the purchase price, we run into trouble. We feel like we are winning the deal, and since our brains love to win, they train us with dopamine treats.

"Predatory marketing towards women over 50 often exploits insecurities, suggesting they are outdated and invisible unless they buy into the latest fashion trends."

Knowing the importance of being able to go out and spend every once in a while to remind themselves of why they work so hard...