"That means anyone can place their avatar into whatever scenario they can imagine, from strolling through London in Autumn to starring in an anime. Or they can leave themselves out of it entirely and just turn stray thoughts into prompt-based videos. From there, it works like any other social network: users can edit, remix and respond to clips from friends, followers or whoever happens to show up in their feed."
"What once took creators of all sizes a mix of time, talent and trial-and-error now takes a few taps on Sora. Call it vibe creation - less about producing content and more about prompting it. And like vibe coding before it, it's shaping a culture where creative output isn't made so much as generated, one aesthetic impulse at a time."
OpenAI's Sora enables users to create digitized faces and voices that can be inserted into AI-generated videos through prompts. Users can place avatars into imagined scenarios or generate prompt-based clips without appearing at all, then edit, remix, and respond like on a social network. Tasks that once required time, skill, and experimentation now take a few taps, producing 'vibe creation'—prompt-driven aesthetic outputs. Creators feel mixed emotions: intrigue, confusion, and fear about deepfakes, replicas, blurred ownership, and disappearing authorship. Some creators are already learning to leverage these tools while concerns grow about consent, control, and the changing definition of creators.
Read at Digiday
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