Google is expanding advertising in its AI Overviews feature from mobile devices to desktop, which will enhance the monetization of its AI technologies. The company is also testing ads in its new AI Mode, implemented to allow users a more exploratory search experience using its Gemini AI chatbot. With long queries presenting new opportunities for brands, Google's push to integrate ads in its AI offerings signals a strategic effort to maintain its revenue streams while investing in AI technologies.
"Google's commitment to AI is evident as it rolls out ads in AI Overviews across platforms, showcasing a strategic push to monetize its AI innovations effectively."
"As we see queries in AI Mode becoming longer and more exploratory, there's an exciting opportunity for advertisers to engage users who previously weren't in the conversation."
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