"There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just a test, and is not fully live. This report comes from Frederik Boysen who posted about this on LinkedIn and wrote: Google says very, very shortly ads in the EU will be in AI mode. Just presented at Google Access. Exciting!"
"This is a photo he took and posted but the slides say "Ads in Al Overviews: Available in the US, coming to select English markets by end of 2025." Yes, ads are officially in and around AI Overviews - so this slide makes more sense that saying AI Mode? So maybe this was misspeak, misunderstanding or maybe this is happening? I am not sure."
Ads are slated to appear in AI Overviews and potentially in AI Mode within EU English markets soon. AI Mode ad placements remain a limited test in the US and are not yet fully live. A planned availability note lists AI Overviews as available in the US and coming to select English markets by the end of 2025. The discrepancy between AI Mode statements and AI Overviews wording could indicate a misspeak, a misunderstanding, or an imminent rollout change. The item was noticed via PPC News Feed and discussed on LinkedIn forums. Exact timing remains uncertain.
Read at Search Engine Roundtable
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