#google-ads

#google-ads

Google has begun triple serving ads from the same advertiser on search results pages, expanding beyond their previous double serving policy.

Google Ads will prioritize local users in campaigns, aiming for better quality offline conversions, despite a potential rise in costs.

Agencies are increasingly facing aggressive tactics from Google Ads reps pushing new automated tools, leading to conflict and confusion.

Hostinger integrates Google Ads Performance Max campaigns into its Website Builder, simplifying ad management for users.

Optimize bidding strategies to counteract rising Google Ads costs.

Setting clear goals and tracking is crucial for effective ad campaigns.

AI tools in Google Ads can improve ROI when used strategically.

Google Ads introduces 'private search term' label for low-frequency queries.

Clarity and transparency in reporting for advertisers is improved.

Google Ads enhances WhatsApp messaging setup with new diagnostics and insights for better conversion tracking.

Google Ads is improving asset performance tracking with new conversion data in Performance Max campaigns.

Demographic exclusions for age groups will now apply to Shopping inventory in Performance Max campaigns.

Retailers face issues with Google Merchant Center affecting shipping details.

Many merchants cannot finish adding shipping rates due to a bug.

No official response from Google has been given about the error.

Google Merchant Center will align click counting with Google Ads starting April 21, 2025.

Google is testing a new AI chat feature in the Google Ads dashboard for improved advertiser accessibility.

Google Ads has added a feature to hide all recommendations with a single click, making it easier for users.

Google Ads is testing a new feature allowing users to double expand images in ad carousels for better interaction.

Google is testing AI Overviews that lead clicks to its own search results instead of external sites.

The 'Good for Kids' attribute in Google Business Profiles aims to improve user experience.

Google continues to innovate and enhance its tools and capabilities in search and ads as it heads into 2025.

Google search ranking volatility has spiked, indicating potential changes in search results.

Google is considering showing sites with manual action penalties in AI Overviews.

The SEO community is buzzing about potential ranking volatility, despite calm tracking tools.

Google Ads has introduced new promo code options and legal waivers for images.

Google Ads faced outages but was restored promptly; new features and bugs continue to impact advertisers.

Google Ads now allows image editing in its asset library, enhancing user capabilities integrating AI tools.

Call tracking in digital advertising measures effectiveness, offering insights on customer interaction and ad performance.

Google Ads is essential for B2B lead generation, necessitating a tailored approach distinct from other business models.

Google Ads has updated its verification policies, improving clarity in documentation and removing certification requirements for some advertisers.

Google Ads RSAs can now include a secondary headline in sitelinks, enhancing ad effectiveness.

Google will no longer show ads on parked domains by default, changing ad visibility dynamics.

New tests are happening for Google hotel results and Bing Copilot AI innovations.

Google Ads sees fluctuation in weekly spending due to campaign performance, advertiser behavior, and potential AI content changes.

Google Ads introduces a new 'used since' column in PMax reports to enhance ad performance tracking.

Merging content is more complex for Google Search than traditional site moves.

Advertisers must update their brand guidelines by March 2025 to control brand representation in ads.

Weekly spend in Google Ads fluctuates due to market conditions and campaign budget changes, but will not exceed monthly limits.

Google Ads has again approved a malicious website, impacting users and raising questions about security measures.

The ongoing issue of malware in Google Ads has a historical precedent, indicating systemic weaknesses.

Cybercriminals exploit Google ads for phishing, redirecting victims to fake login pages that steal credentials.

Cybercriminals are targeting Google advertisers with phishing scams disguised as Google Ads login pages, stealing credentials to commit fraud.

Hackers use fake Google Ads to steal Microsoft passwords.

New malvertising campaign is targeting Google Ads users to steal credentials via fraudulent ads.

Alert issued for individuals and businesses about phishing targeting through fake Google Ads.

A new malvertising campaign targets Microsoft Ads users with fake Google ads to steal login credentials.

Google Ads has introduced a new brand report to enhance data analysis for brand advertisers with deduplicated metrics across campaigns.

Microsoft Clarity's integration with Google Ads bridges campaign performance and user behavior, enhancing ad spend ROI understanding.

Google Ads will now disapprove ads linked to sites penalized under Spam Policies for Google Search.

Collaboration between Google Ads and Google Search is increasing to enhance enforcement actions on ad policies.

Google Ads now requires a checkbox confirming ownership or permission for images before uploading.