Google DeepMind CEO is 'surprised' OpenAI is rushing forward with ads in ChatGPT | TechCrunch
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Google DeepMind CEO is 'surprised' OpenAI is rushing forward with ads in ChatGPT | TechCrunch
"I'm a little bit surprised they've moved so early into that, I mean, look, ads, there's nothing wrong with ads...they funded much of the consumer internet. And if done well, they can be useful,"
"But in the realm of assistants, and if you think of the chatbot as an assistant that's meant to be helpful - and ideally, in my mind, as they become more powerful, the kind of technology that works for you as the individual...there is a question about how ads fit into that model?... You want to have trust in your assistant, so how does that work?"
OpenAI will test inserting ads for users who do not pay to access its AI chatbot, aiming to monetize part of roughly 800 million weekly active users. Rising infrastructure and energy costs are prompting consideration of additional revenue streams. Ads have funded much of the consumer internet and can be useful if implemented well, but their placement within personal assistants raises questions about personalization, conflicts of interest, and user trust. Google DeepMind has no current plans to add ads to its AI chatbot and intends to monitor user response rather than rush into advertising. Consumer backlash to ads in AI conversations has already emerged.
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