Television
fromFlipboard
3 days agoLess Intrusive Ads? Yes, Please!
Customers cancel streaming services due to low usage, lost content, excessive ads, and subscription costs that accumulate.
Google utilizes user data "[a]t every stage of the search process," from crawling and indexing to retrieval and ranking. User data further helps Google understand which ads capture users' attention, enabling it to better evaluate ad quality and serve more relevant ads in the future. (finding that users' sessions data "helps to tailor the advertisements that Google delivers to [them]"). These improvements in search quality and ad monetization ultimately translate into higher revenue, as superior search results attract additional users and more targeted ads generate more clicks.
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