Google is transforming its Search experience by launching AI Mode in the US, giving users a conversational-type search feature. This move comes after significant AI announcements last year at the I/O event, showcasing the company's ongoing commitment to lead in AI search technology. CEO Sundar Pichai has described this shift as a total reimagining of Search, with a focus on integrating AI while maintaining advertising revenues. The AI Mode will allow users to engage in conversations and receive diverse sources from Google's search index, signifying a pivotal change in how users interact with search engines.
AI Mode is not just this AI-powered experience end to end, but it also is a glimpse of what's to come in Search overall, said Google Search head Liz Reid.
Google knows it can't just stay still and let rivals eat its lunch. It's trying to build AI into its core search product before someone else does it better.
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