"It transforms Search into an experience that feels uniquely yours by connecting the dots across your Google apps, said Robby Stein, vice president of product for Google search, in a blog post. Google, long dominant in online search, has faced new threats from artificial intelligence startups like OpenAI and Perplexity AI Inc., which offer alternative ways to look up information."
"The new feature, part of an offering called Personal Intelligence, will give people a choice to tailor results in the artificial intelligence-powered search mode by using data from their Gmail and Google Photos accounts. Those searching for a travel itinerary, for example, might find more relevant suggestions based on hotel bookings in their email and pictures from previous trips, Google said."
"But Google is also sitting on a unique trove of personal information on its users that can help differentiate its products. Last week, Google announced that its Gemini AI assistant can now proactively tap into users' data across Gmail, Search, Photos and YouTube. The Personal Intelligence feature is currently only available for paid Google AI Pro and AI Ultra subscribers. The company said it will not use information from Gmail or photos to train its AI models."
Google is rolling out Personal Intelligence to let users personalize AI-powered Search by drawing on data from other Google apps. The feature uses Gmail and Google Photos to tailor results, for example surfacing travel suggestions based on hotel bookings and past trip photos. It connects data across Google apps to make Search feel personal. Google faces competition from AI startups but holds extensive user data that can differentiate its products. Gemini can proactively access user data across Gmail, Search, Photos and YouTube. Personal Intelligence is available only to paid AI Pro and AI Ultra subscribers. Google said it will not use Gmail or photos to train its AI models.
Read at www.mercurynews.com
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