#google-search

#google-search

Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year. Additionally, average click quality has increased and we're actually sending slightly more quality clicks to websites than a year ago (by quality clicks, we mean those where users don't quickly click back - typically a signal that a user is interested in the website). This data is in contrast to third-party reports that inaccurately suggest dramatic declines in aggregate traffic - often based on flawed methodologies, isolated examples, or traffic changes that occurred prior to the roll out of AI features in Search.

Google Search is currently indexing and ranking Google Maps search results pages for certain 'near me' queries, potentially unintentionally bypassing its usual indexing restrictions.

The month saw significant volatility in Google search rankings due to the June 2025 core update which began before July 1st and continued through July.

AI Overviews in Google Search now has 2 billion monthly users, increasing from 1.5 billion in May 2025, reflecting strong consumer demand for AI features.

A Pew Research Center report published this spring analyzed data from 900 U.S. adults who agreed to share their online browsing activity. About six-in-ten respondents (58%) conducted at least one Google search in March 2025 that produced an AI-generated summary. Additional analysis found that Google users were less likely to click on result links when visiting search pages with an AI summary compared with those without one. For searches that resulted in an AI-generated summary, users very rarely clicked on the sources cited.

Public relations professionals must adapt to AI Mode in Google Search, as it fundamentally changes how audiences seek information and interact with brand narratives.

The genius of Google's design was to focus entirely on delivering better results without asking more from the user, making it a revolutionary experience.

'What the list does represent is curiosity - names that intrigue us,' baby name consultant Sherri Suzanne tells TODAY.com, noting that most-searched names don't always become the most popular names.