Scott Jacqmein, a Dallas actor, licensed his likeness to TikTok, resulting in a digital avatar promoting various products on the platform. Friends and acquaintances have noticed ads featuring him, although he did not participate in the creation of these videos. Missing his signature facial hair and fluency in Spanish, Jacqmein expresses regret upon seeing his likeness used in this way. TikTok's AI avatars have become a tool for advertisers, yet this trend raises concerns for actors about the lack of control over their images and the implications of generative AI in advertising.
Scott Jacqmein, a 52-year-old actor in Dallas, fields one or two texts a week from acquaintances and friends who are pretty sure they have seen him pitching a peculiar variety of businesses on TikTok.
The ads were made using his 'digital avatar,' fueled by artificial intelligence, after he licensed his likeness to TikTok last year.
Jacqmein is one of more than a dozen that TikTok advertisers can choose from to promote their products, depending on the age, gender or ethnicity they'd like their pitch person to be.
The project appears to be a good deal for TikTok, which is owned by the Chinese company ByteDance.
Collection
[
|
...
]