Scott Jacqmein, a Dallas actor, is experiencing regrets after his digital avatar was used in various TikTok ads without his direct involvement. The ads feature variations of his likeness, including speaking fluent Spanish, although he does not. These avatars are part of TikTok's AI initiative, allowing advertisers to select from multiple actors' digital forms based on demographics. This shift in advertising has caused actors to confront the loss of control over their images and has raised questions around the ethical implications of AI use in marketing.
Jacqmein's likeness is now used in ads he never performed in, powered by AI, leading to regrets about losing control over his image.
The ads featuring Jacqmein's avatar were made without his involvement, raising ethical concerns regarding consent and the use of personal likenesses.
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