"As a year winds down, plenty of Americans' thoughts turn to travel. A 2024 Deloitte survey revealed that around half of Americans planned to travel between the end of November and the middle of January. That survey had repercussions for the broader hospitality industry, with 30% of those travelers seeking lodging in spaces like a hotel, resort or short-term lodging."
"But according to PwC's recent Holiday Outlook report for this year, holiday travel looks to maintain its current high levels, even as certain other holiday expenses - gifts among them - have a lower forecast for the year. There's an understandable reason for this: according to the survey, 48% of those planning to travel will be visiting friends and/or family. Spending slightly less on gifts is one thing."
"That said, in a very 2025 development, a number of people surveyed planned to use AI to help them plan travel. PwC notes that 68% of those surveyed planned to use this technology to compare different flight options, while 57% were open to using it to book their travel. (This will likely make companies like Google, who have invested in technology with this functionality in mind, very happy.)"
Holiday travel is expected to remain at high levels for the late-November to mid-January period despite softer forecasts for gift spending. Approximately half of Americans planned travel during that window, and about 30% of those travelers sought lodging in hotels, resorts, or short-term rentals. Forty-eight percent of holiday travelers intend to visit friends or family, which supports sustained demand for transportation. Sixty-eight percent plan to use AI to compare flight options, and 57% are open to using AI to book travel. A clear generational divide appears: 55% of Gen Z and Millennials plan to travel, compared with 39% of Gen Xers and 26% of Boomers.
Read at InsideHook
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