"First, it seems that the TikToker might scale his content with the help of artificial intelligence, which could see more money heading his way. This is because Lame's recent deal involves developing an AI 'digital twin' that will mimic his 'facial expressions, voice cues, and mannerisms across posts, livestreams and clips,' meaning there will be less hands-on work from Lame himself. When it comes to content output, this opportunity could enable Lame to produce AI-generated videos '24/7 in multiple languages and formats.'"
""With Rich Sparkle Holdings acquiring exclusive commercial rights to his brand for the next 36 months and Khaby gaining a controlling shareholder position, his role becomes more strategic and executive than purely creative," the chatbot responded. As a result, his content might become less frequent but 'more curated, high-impact content.' Lame's business deal might see him produce 'more curated, high-impact content.' (Mark Sutton - Formula 1/Contributor/Getty) We may only see the real, non-AI version of Lame appear in 'major launches or flagship campaigns"
Khaby Lame has amassed over 160 million followers by silently reacting to clips with deadpan expressions. Rich Sparkle Holdings acquired Step Distinctive Limited for $975 million. The acquisition includes development of an AI 'digital twin' to replicate his facial expressions, voice cues, and mannerisms across posts, livestreams and clips, reducing hands-on work. AI could enable continuous, AI-generated videos in multiple languages and formats. Khaby's role is expected to shift toward strategic, executive brand leadership with exclusive commercial rights for 36 months and a controlling shareholder position. Content may become less frequent, more curated, and reserved for major launches.
Read at UNILAD Tech
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