Barbara Jovanovic revolutionized her marketing agency operation through the effective use of AI tools, minimizing reliance on freelancers and reducing costs. Her streamlined process transforms one hour of conversation into weeks of high-quality content, allowing her agency to generate six figures annually. Jovanovic emphasizes starting with human-generated context rather than empty prompts when utilizing AI for content creation. This approach not only enhances authenticity but also helps streamline workflows, making it beneficial for both solopreneurs and established businesses seeking efficiency in their marketing strategies.
"We never start with just prompting AI by itself to do anything, even the simplest social media post. We always have something to start with."
"In a world where authenticity is paramount in your marketing strategies, giving AI something human to work with can set you up for success."
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