"The tech industry is full of buzzwords and hype cycles. Many of us feel pressured to talk about and adopt whatever's new and exciting. Artificial intelligence (AI) is yet another example of history repeating itself. That's not to say AI isn't useful or won't last. It is a bandwagon that everyone is jumping on, however. In some cases, we're not sure why we're doing so."
"So, when a client brings up the subject of AI, the question to ask is: What's your goal? As in, why do they think AI will be beneficial? What do they hope to accomplish with it? Most early implementations have focused on content generation - text and images. Using AI makes sense if writing text or finding stock photos is a part of your client's workflow. The technology excels at generating featured images, blog post excerpts, and SEO content summaries."
The tech industry cycles through buzzwords and hype, prompting widespread pressure to adopt new technologies. AI is useful and likely to persist, but much adoption is bandwagon-driven rather than goal-driven. Clients commonly encounter pervasive AI mentions and feel pressure to incorporate AI into WordPress sites. When clients ask about AI, the primary question should be their goal and expected benefit. AI features appear in plugins and integrations, but AI alone does not guarantee improved products. Common uses include content generation (text and images) such as featured images, blog excerpts, and SEO summaries. AI-powered chatbots can provide automated, 24/7 customer service without hiring additional staff.
Read at Speckyboy Design Magazine
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