The Vogue Business mini-series 'Beauty Run by Robots' explores how AI is set to transform the beauty industry, focusing on job risks, role changes, and the need for adaptation. Marketing executives, like Renee Ogaki, emphasize that while AI has already influenced marketing through personalized content, its integration will deepen. Rather than replacing human workers, AI will serve as a tool that promotes efficiency in tasks while preserving the need for human creativity and strategic thinking. The landscape will challenge entry-level jobs but may create higher-level career opportunities requiring increased strategic expertise.
AI has been reshaping the marketing industry for years. As innovation continues, we need to adapt, embedding AI tools within marketing operations without replacing human marketers.
AI tools enhance campaign development, refining ideas faster, while strategy, creativity, and brand ideation will still be driven by human marketers.
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