At the NiCE Interactions 2025, industry leaders discussed modernizing customer care through AI, highlighting its role in enhancing human outcomes. NiCE, known for its CX solutions, emphasizes intelligent automation and empathetic design in reshaping service interactions. With a focus on realistic AI applications rather than hype, new CEO Scott Russell aims to establish NiCE as a CX AI platform, spotlighting the human side of technology. The event illuminated practical uses of AI to drive meaningful business transformations and measurable outcomes in customer experience.
At the event, company leaders, marquee customers, and technology partners showcased how NiCE is reshaping service interactions through intelligent automation, empathetic design, and a connected ecosystem.
NiCE's recent rebranding reinforces this shift. The company has repositioned itself not just as a technology provider but as a CX AI platform to drive human-centered CX and business outcomes.
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