Hyundai centers competitiveness on fusing AI, software-defined vehicles, and electrification as core breakthrough technologies. The company prioritizes full, game-changing innovations over iterative upgrades to better meet customer needs and to adopt market changes quickly. The strategy aims to capture market share from slower, less adaptive competitors by embedding software and electrification deeply into vehicle development. The approach frames technology, software, and electrification as interconnected pillars of future mobility. Industry movement also includes Honda partnering with a Silicon Valley startup on self-driving systems and Xiaomi's automotive arm nearing early profitability.
Technology is the key, according to Hyundai's executive chair, Euisun Chung. In a recent interview with Automotive News, Chung gave a crash course in automotive self-preservation. The brand's leader made it clear that for Hyundai-or any automaker, really-to succeed, it must not only adopt changes to the market quickly, but in a meaningful way that meets customer needs. That means embracing what Chung calls "breakthrough technologies" in the industry.
The automotive industry is at a crossroads. Innovation has always been essential, but today's landscape demands that companies constantly challenge themselves. This means rethinking how business will be done in the future and embracing breakthrough technologies, rather than just inching forward with small steps. The next chapter of mobility is being shaped by AI, SDVs and electrification. The companies that will thrive are those pushing th
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