IABHK's C24 conference redefines Hong Kong as the world's marketing capital through innovation and cultural synergy

The C24 conference became a pivotal gathering for innovators and marketers, as over 1,100 professionals engaged in transformative discussions around AI's role in modern marketing.

At the heart of the conference was IABHK's vision to establish Hong Kong as a global hub, showcasing the convergence of Eastern and Western marketing practices.

Insights from industry leaders highlighted how AI is not only reshaping customer engagement but is also crucial for driving sustainable business growth and innovation.

Exhibitor reflections captured the essence of the conference; it was more than solutions presentations; it was about community and the shared aspiration for progress.

Read at South China Morning Post