Instagram head Adam Mosseri pushes back on Mr. Beast's AI fears, but admits society will have to adjust | TechCrunch

"Instagram head Adam Mosseri said AI will change who can be creative, as the new tools and technology will give people who couldn't be creators before the ability to produce content at a certain quality and scale. However, he also admitted that bad actors will use the technology for "nefarious purposes" and that kids growing up today will have to be taught that you can't believe something just because you saw a video of it."

""If you take a big step back, what the internet did, among other things, was allow almost anyone to become a publisher by reducing the cost of distributing content to essentially zero," Mosseri explained. "And what some of these generative AI models look like they're going to do is they're going to reduce the cost of producing content to basically zero," he said. (This, of course, does not reflect the true financial, environmental, and human costs of using AI, which are substantial.)"

"At the interview's start, Mosseri was asked to address the recent comments from creator Mr. Beast (Jimmy Donaldson). On Threads, Mr. Beast had suggested that AI-generated videos could soon threaten creators' livelihoods and said it was "scary times" for the industry. Mosseri pushed back a bit at that idea, noting that most creators won't be using AI technology to reproduce what Mr. Beast has historically done, with his huge sets and elaborate productions; instead, it will allow creators to do more and make better content."

AI will change who can be creative, giving people who previously couldn't create the ability to produce content at scale and quality. Bad actors will use the technology for "nefarious purposes", and children must be taught not to believe something just because they saw a video. Some creators fear AI-generated videos could threaten livelihoods, though most creators will use AI to augment rather than fully reproduce large-scale productions. Generative AI models can dramatically reduce the cost of producing content, mirroring how the internet reduced distribution costs. Many creators already use hybrid AI tools for tasks like color correction and filters, and the line between real and AI-generated content will blur.

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