Instagram is set to launch a generative AI editing feature that lets users transform videos simply by using text prompts, enhancing creativity without complex skills.
Adam Mosseri teased that the AI can change almost any aspect of videos, allowing for both major transformations, such as appearance alterations, and subtle additions to backgrounds.
The impressive preview shows changes to clothing and backgrounds that maintain natural movement; however, the effectiveness of this tool remains uncertain until its full launch.
Meta's Movie Gen AI aims to preserve human identity in edits, marking a significant innovation in video content creation as it aligns with competitors' advancements.
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