"A couple of weeks ago, Adam Mosseri posted to his grid. In a series of messages, Instagram's top exec laid out his concerns for the platform in the coming year, largely around AI. The post was equal parts Working Through It, a sounding of alarms, and a rallying cry to creators who use the platform: AI is about to be everywhere on Instagram, and the best way to stand out from "inauthentic" content is to be an authentic, original voice."
""Everything that made creators matter - the ability to be real, to connect, to have a voice that couldn't be faked - is now accessible to anyone with the right tools," he says. The people want gritty realness, not glossy fakeness easily duped by AI. Which may be true, but I think Mosseri is missing the point: Instagram is already overrun by robotic, same-y looking content, and it's not just made by AI. It's made by humans churning out post after post following the same formula; one designed to keep us scrolling, liking, and sharing."
"Throughout his post, Mosseri actually makes a few points I agree with. He mentions that as AI-generated imagery gets more sophisticated and easy to produce, it'll be easier to label what's real than to put a watermark on every AI-created image. That's why Google's Pixel 10 phones put content credentials on every"
AI is poised to become ubiquitous on Instagram, making high-quality imagery accessible to anyone with the right tools. Authentic, original voices provide the clearest path to differentiation from inauthentic content. Instagram already features robotic, similar-looking posts produced both by AI and by humans following identical content formulas designed to maximize scrolling, likes, and shares. As AI-generated images grow more sophisticated and easier to produce, proving provenance will become more feasible than watermarking every generated image. Content credentials, such as those implemented on some Pixel phones, offer a technical method to attach provenance metadata to images.
Read at The Verge
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