Invoca has announced its acquisition of Symbl.ai, an AI-driven platform aimed at enhancing tools for marketers in orchestrating AI-powered customer journeys. This acquisition is expected to improve the effectiveness of marketing strategies, contributing to revenue growth. Invoca’s CEO highlighted the transformative impact of AI on brand operations. With Symbl.ai, Invoca aims to leverage advanced AI for conversational experiences and better consumer experience measurement, which could significantly enhance marketing ROI.
AI fundamentally changes how brands operate digitally. The combination of Symbl.ai's advanced technology and Invoca's established leadership in AI will put forward-thinking brands in a position to deliver the buying journey of the future.
Marketers can deploy conversational SMS and AI voice agents to digital channels and at human touchpoints, improving self-service options and bridging the gap between digital and contact center interactions.
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