Numia's software brings offline and online customer interaction data into one place | TechCrunchNumia is revolutionizing customer service in LatAm by integrating offline and online customer data through an AI-driven platform, enhancing interaction efficiency.
Leader Spotlight: Customer experience as a non-negotiable for scale, with Nick Fisk - LogRocket BlogTransforming to a customer journey model enhances product management and customer experience.
Numia's software brings offline and online customer interaction data into one place | TechCrunchNumia is revolutionizing customer service in LatAm by integrating offline and online customer data through an AI-driven platform, enhancing interaction efficiency.
Leader Spotlight: Customer experience as a non-negotiable for scale, with Nick Fisk - LogRocket BlogTransforming to a customer journey model enhances product management and customer experience.
Don't Ignore These Important Aspects Of The Customer JourneyUnderstanding the customer journey is critical for online sales success.Optimizing product content and providing social proof significantly impact purchasing decisions.
Effective Tactics for Customer Journey Optimization (2024) - ShopifyCustomer journey optimization enhances every interaction in the customer experience, leading to increased conversions and customer satisfaction.
The Drum to report from Shoptalk 2025 as retail media stakes riseThe New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.
Don't Ignore These Important Aspects Of The Customer JourneyUnderstanding the customer journey is critical for online sales success.Optimizing product content and providing social proof significantly impact purchasing decisions.
Effective Tactics for Customer Journey Optimization (2024) - ShopifyCustomer journey optimization enhances every interaction in the customer experience, leading to increased conversions and customer satisfaction.
The Drum to report from Shoptalk 2025 as retail media stakes riseThe New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.
3 ways to boost your VOC program's value through journey management | MarTechVOC teams struggle to demonstrate their value due to a focus on metrics rather than actionable insights and a lack of customer journey management.
What Is Customer Enablement? Benefits and Tips (2024) - ShopifyCustomer enablement equips users with tools and information to enhance product usage and ensures long-term customer retention.
3 ways to boost your VOC program's value through journey management | MarTechVOC teams struggle to demonstrate their value due to a focus on metrics rather than actionable insights and a lack of customer journey management.
What Is Customer Enablement? Benefits and Tips (2024) - ShopifyCustomer enablement equips users with tools and information to enhance product usage and ensures long-term customer retention.
Your email automation blueprint for smarter marketing funnels and customer journeys | MarTechEffective email marketing automation relies on thoughtful planning and a clear understanding of marketing funnels and customer journeys.
How To Optimize the Email Marketing Customer Journey (2024) - ShopifyEmail marketing guides customers through a structured journey, enhancing engagement and loyalty over time.
The marketer's guide to automating customer engagement | MarTechDelivering personalized experiences at each customer touchpoint in 2024 will be an essential expectation, facilitated through automation for efficiency and improved customer relationships.
10 Types of Emails Every Ecommerce Business Can Use (2025) - ShopifyEmail marketing is most effective when utilizing various types of emails tailored to different stages of the customer journey.
Understanding the Email Marketing Customer Journey: A Step-by-Step GuiLeverage the customer journey for effective email marketing campaigns.
Your email automation blueprint for smarter marketing funnels and customer journeys | MarTechEffective email marketing automation relies on thoughtful planning and a clear understanding of marketing funnels and customer journeys.
How To Optimize the Email Marketing Customer Journey (2024) - ShopifyEmail marketing guides customers through a structured journey, enhancing engagement and loyalty over time.
The marketer's guide to automating customer engagement | MarTechDelivering personalized experiences at each customer touchpoint in 2024 will be an essential expectation, facilitated through automation for efficiency and improved customer relationships.
10 Types of Emails Every Ecommerce Business Can Use (2025) - ShopifyEmail marketing is most effective when utilizing various types of emails tailored to different stages of the customer journey.
Understanding the Email Marketing Customer Journey: A Step-by-Step GuiLeverage the customer journey for effective email marketing campaigns.
The Secret Formula to Building Sales Funnels That Actually ConvertSales funnels can be simple yet effective with a focus on clear, results-oriented strategies.The structure of a sales funnel should include key stages to ensure a smooth customer journey.
19 Different Sales Funnels Explained for Explosive Business GrowthSales funnels enhance customer journeys and optimize conversions for various business objectives.
The Secret Formula to Building Sales Funnels That Actually ConvertSales funnels can be simple yet effective with a focus on clear, results-oriented strategies.The structure of a sales funnel should include key stages to ensure a smooth customer journey.
19 Different Sales Funnels Explained for Explosive Business GrowthSales funnels enhance customer journeys and optimize conversions for various business objectives.
B2B customer journey mapping - Where do you start?Customer journey mapping is essential for effective B2B sales.Understanding customer pain points simplifies the journey mapping process.Qualitative research is key to grasping customer needs.
How to select a CMS that powers SEO, personalization and growth | MarTechOrganizations need an advanced CMS to manage content and enhance customer experience across multiple channels for a data-driven journey.
How to Make a Powerful Business Growth EngineA growth engine optimizes customer acquisition by mapping out the entire journey, improving clarity and scalability.
A man who's been to nearly 20,000 Starbucks locations describes how the chain could get its 'third-place' status backA customer is set to visit his 20,000th Starbucks, emphasizing the brand's significance as a community space.
How to Make a Powerful Business Growth EngineA growth engine optimizes customer acquisition by mapping out the entire journey, improving clarity and scalability.
A man who's been to nearly 20,000 Starbucks locations describes how the chain could get its 'third-place' status backA customer is set to visit his 20,000th Starbucks, emphasizing the brand's significance as a community space.
How to Build a Solid Go-to-Market Strategy for 2025 | EntrepreneurDeep research and aligned tech stacks are crucial for successful B2B go-to-market strategies.
Free trial vs. demo: What's more effective in B2B SaaS ads? | MarTechB2B SaaS buyers prefer to see products in action, prompting vendors to adopt methods like free trials, freemium models, and demos.
How to Build a Solid Go-to-Market Strategy for 2025 | EntrepreneurDeep research and aligned tech stacks are crucial for successful B2B go-to-market strategies.
Free trial vs. demo: What's more effective in B2B SaaS ads? | MarTechB2B SaaS buyers prefer to see products in action, prompting vendors to adopt methods like free trials, freemium models, and demos.
8 Ways Your Brand is Failing Your Customers and Your Growth | EntrepreneurThe focus on acquiring new customers overshadows the importance of customer loyalty and advocacy as revenue drivers.
As we enter the era of microtrends, how are marketers keeping up?The marketing landscape is rapidly changing, pushing marketers back to real-world interactions.Influencer marketing is evolving to cover the entire customer journey, enhancing brand connections.
Free Empathy Map TemplatesEmpathy maps are essential tools for understanding customer journeys and improving business strategies.
Council Post: How The Role Of The Chief Marketing Officer Is ChangingThe role of the CMO has drastically evolved due to the rise of digital marketing channels.Traditional marketing mediums are increasingly being overshadowed by digital platforms.
How To Use a Marketing Flywheel To Build Lasting Loyalty (2024) - ShopifyThe marketing flywheel represents a shift from a linear marketing funnel to a cyclical model focused on customer engagement and loyalty.
Own the customer journey to help prove PR's role in driving sales - PR DailyPR professionals should adopt a marketing mindset to quantify their impact on business outcomes.Owning the customer journey is crucial for demonstrating the value of PR activities.
Council Post: How The Role Of The Chief Marketing Officer Is ChangingThe role of the CMO has drastically evolved due to the rise of digital marketing channels.Traditional marketing mediums are increasingly being overshadowed by digital platforms.
How To Use a Marketing Flywheel To Build Lasting Loyalty (2024) - ShopifyThe marketing flywheel represents a shift from a linear marketing funnel to a cyclical model focused on customer engagement and loyalty.
Own the customer journey to help prove PR's role in driving sales - PR DailyPR professionals should adopt a marketing mindset to quantify their impact on business outcomes.Owning the customer journey is crucial for demonstrating the value of PR activities.
Council Post: The Impact Of AI On Customer Journey PersonalizationPersonalization in the customer journey is vital for building long-term relationships and driving brand loyalty.
How advanced customer journey analytics is shaping the future of engagement | MarTechAI's transformative potential will reshape customer engagement and journey analysis by 2025.Businesses must focus on meaningful metrics over vanity metrics to enhance customer insights.
Council Post: The Impact Of AI On Customer Journey PersonalizationPersonalization in the customer journey is vital for building long-term relationships and driving brand loyalty.
How advanced customer journey analytics is shaping the future of engagement | MarTechAI's transformative potential will reshape customer engagement and journey analysis by 2025.Businesses must focus on meaningful metrics over vanity metrics to enhance customer insights.
Build a Strong Attribution Strategy to Fight FragmentationThe complexity of modern purchasing paths necessitates effective attribution models for marketers to optimize ad spend and enhance creative alignment.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchangerAdvertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
Unlocking the full customer journey with advanced marketing measurement models | MarTechDigital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
S4M expands its multichannel drive-to-store offer with digital cross-device metricsS4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels.
The digital marketing funnel: Stages and strategies - LogRocket BlogCustomers don't follow a linear path in online shopping.
How Performance Advertisers Are Working Backward To Build Their Brands | AdExchangerAdvertisers must embrace full-funnel visibility and precise measurements to enhance brand advertising effectiveness, breaking away from outdated mass media paradigms.
Unlocking the full customer journey with advanced marketing measurement models | MarTechDigital attribution methods must evolve to capture the full customer journey due to changing privacy regulations and ineffective traditional marketing tracking.
S4M expands its multichannel drive-to-store offer with digital cross-device metricsS4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels.
The digital marketing funnel: Stages and strategies - LogRocket BlogCustomers don't follow a linear path in online shopping.
How To Build a Sales Funnel in 2024 (+ Practical Template) - ShopifyUnderstanding and building an effective sales funnel is crucial for maximizing sales and guiding customers through the buying process.
INBOUND 2024: Co-creating with AI to Drive GrowthThe conversation around AI has shifted from hype to practical challenges in driving growth for businesses.
Digitas' media chief Megan Jones on adapting to the speed of AI and social trendsSpeed is crucial for agencies to adapt to AI and fast-moving social trends.
INBOUND 2024: Co-creating with AI to Drive GrowthThe conversation around AI has shifted from hype to practical challenges in driving growth for businesses.
Digitas' media chief Megan Jones on adapting to the speed of AI and social trendsSpeed is crucial for agencies to adapt to AI and fast-moving social trends.
Email automation best practices for highly engaging campaignsSetting clear goals and mapping your automated workflow is crucial to drive effective automated email campaigns.
The Ultimate Guide To A Winning SaaS Marketing StrategyCraft buyer personas to target key demographics for your SaaS marketing strategy.