A recent study reveals that people's perception of creativity in AI systems largely depends on their exposure to the creative process. Researchers from Aalto University and the University of Helsinki conducted experiments, revealing that being shown not just the final product, but also the process and the AI's involvement in it led participants to judge the AI's creativity more favorably. This research contributes to understanding how creativity is perceived in both AI and human contexts, suggesting the importance of transparency in creative outputs.
"AI is playing an increasingly large role in creative practice. Whether that means we should call it creative or not is a different question," says Niki Pennanen, the study's lead author.
"The more people saw, the more creative they judged it to be," says Christian Guckelsberger, assistant professor of creative technologies at Aalto and the study's senior author.
"This deception made it possible to measure people's perception of creativity without requiring the robot to be creative, which would have introduced too much variability between the drawings."
"The findings showed that the drawings were seen as more creative as more elements of the creative act were revealed."
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