Fran Drescher, president of SAG-AFTRA, stated, "It is a momentous day for SAG-AFTRA members and everyone else... These AI protections we fought so hard for last year are now expanded upon by California law thanks to the Legislature and Governor Gavin Newsom." This exemplifies the significance of the new laws in bolstering existing protections within California, catering not only to Hollywood players but to all Californians.
The newly passed bills by California prohibit using AI to generate replicas of any Californian's likeness or voice without explicit consent... Studios must articulate how they plan to use this AI clone. This puts a spotlight on safeguarding individual rights against unauthorized usage.
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